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Can Publishers Force Big Tech to Pay for Their Content?

Sep 25, 2026

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1 min read

Can Publishers Force Big Tech to Pay for Their Content?

Australia’s platform battle offers publishers a powerful case study in turning valuable content into commercial leverage.

Can Events Become a New Subscriber Growth Engine for Publishers?

Sep 22, 2026

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1 min read

Can Events Become a New Subscriber Growth Engine for Publishers?

Events aren't just about bringing people together—they could become a powerful channel for building an owned newsletter audience.

Sep 18, 2026

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1 min read

Can Amazon’s Prebid Strategy Increase Publisher Ad Revenue?

Amazon’s Prebid push could give publishers more competition in their ad auctions and a potential new way to increase yield.

Sep 15, 2026

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1 min read

Is AI Creating Too Much Content for Publishers to Manage?

Think about what it took to capture a photograph 30 years ago. You bought a 24-exposure roll of film.

Sep 11, 2026

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1 min read

Can Claude Help Publishers Find Their Next Big Traffic Opportunities?

Keyword research is an important stage in creating content that meets your audience's needs and provides value for your own business.

Jun 9, 2026

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1 min read

Why Personalization Keeps Failing Publishers

Publishers have been told for years that personalization is the answer to declining engagement and the fight for loyal relationships, yet 84% admit they’re still running generic campaigns.

Jun 5, 2026

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1 min read

The Subscriber Retention Tool Most Publishers Ignore

Use the full power of the Ghost editor when welcoming your new members

Jun 2, 2026

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1 min read

Are Traditional Affiliate Deals Losing Their Edge?

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG).

May 29, 2026

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1 min read

Publishers Are Quietly Making Six-Figure AI Licensing Deals

Publishers are quietly cutting six-figure AI licensing deals on Snowflake, as the data giant positions itself as matchmaker-in-chief between locked-down news content and enterprises keen to plug reliable publisher content into their own internal AI tools via retrieval-augmented generation (RAG).

May 26, 2026

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1 min read

Can Publishers Still Trust Instagram for Audience Growth?

As of May 8 end-to-end encryption is no longer available on direct messages on Instagram. Meta, in announcing the policy reversal, said it had done so because few people used the feature.

May 22, 2026

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1 min read

Why Human Voice Is Becoming Media’s Biggest Advantage in the AI Era

The media is beset by issues, from lack of trust in legacy institutions to serious competition from influencers, AI search and social platforms.

May 19, 2026

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1 min read

Is Google Discover Becoming Too Risky for Publishers?

As Google Discover evolves toward video, social, and AI-driven formats, publishers face a decrease in traffic and are forced to rethink their audience strategy.

May 15, 2026

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1 min read

Why AI Alone Won’t Save Digital Media

Rapid AI experimentation has made product deployment easier than ever across news media. The more difficult challenge is maintaining the product judgment and discipline to build what audiences truly value.

May 12, 2026

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1 min read

Are Smart Publishers Rebuilding Their Revenue Strategy?

Being data-driven is no longer enough for media organizations. Without visibility into how advertiser spend is shifting across the market, teams struggle to prioritize opportunities, time outreach, and compete effectively.

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