Is AI Creating Too Much Content for Publishers to Manage?

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TOP PICK FOR YOU

The AI content tsunami: Creation is the easy part

AI made content creation effortless. Now companies are drowning in what they can't review fast enough.

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OPERATIONAL EFFICIENCY

Fashion brands are discovering that PR could be the new SEO

Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR strategies, as AI search changes how consumers discover brands. Working with data analytics provider Launchmaterics, KCD, a global public relations and brand experience agency, has been working on meeting these demands. Together, they are providing Media Impact Value (MIV) […]

Marketers are using AI search concerns to argue for higher media budgets

Brands with long consideration journeys, like insurance and cars, are paying close attention to shifting search behaviors. They're using that concern to make their case for more media dollars.

MEDIA INNOVATION

Big AI wants to slow down AI research. Is it a safety pause or a strategic retreat?

Over the weekend, Anthropic chief executive Dario Amodei called for artificial intelligence (AI) companies, including his own, to slow down their work. Sam Altman and Elon Musk, heads of rivals OpenAI and xAI respectively, agreed. The move reflects concern across the AI industry and more broadly about the dangers of new, rapidly improving systems. Recent high-profile incidents such as […]

The AI performance shake-up: What’s really driving results across channels now

When algorithms hide your campaign levers, tracking true impact gets tricky. At the MarTech Conference, we discussed how to regain visibility and drive growth.

MEDIA & CONTENT

AI image models reshaping marketing campaigns

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using multiple assets can be challenging in trying to maintain a consistent brand identity. To ensure a campaign’s content and each asset is coherent, […]

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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AUDIENCE ENGAGEMENT

New laws to make tech companies pay for news will help, but there are 4 key problems

The government has finally tabled its News Bargaining Incentive legislation to make big tech companies pay for the Australian journalism they use on their platforms. The government developed these laws to fix a problem with the original News Media Bargaining Code introduced under the Morrison government. While the code generated between $200 million and $250 million a year through […]

Googles upgrades Meridian with agentic AI, upper-funnel capabilities

Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.

PUBLISHERS PULSE

Is AI creating a content management problem for publishers?

AI can dramatically increase publishing volume, but quality control and editorial review still need to keep up.