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The rise of the market-aware revenue organization
For years, the media industry has focused on becoming data-driven. Dashboards have multiplied, and teams now have access to more granular performance data than ever before. Yet for many media...
The post The rise of the market-aware revenue organization appeared first on Digital Content Next.
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OPERATIONAL EFFICIENCY
Target’s AI Trend Brain speeds up apparel trend forecasting
Target is testing its AI Trend Brain tool to help apparel teams identify fashion trends and adjust product decisions more quickly. The tool was introduced earlier this spring and is being rolled out to designers working on Target’s own brands, including Wild Fable and Universal Thread. It uses inputs like social media content, runway images, […]
The post Target’s AI Trend Brain speeds up apparel trend forecasting appeared first on Marketing Tech News.
How sports marketing is shifting from media buys to moment-based activation
Nikolaus Beier, svp of marketing services, Sportradar Capturing and commercializing the excitement and influence of memorable sporting moments is imperative for any brand that wants to connect with sports fans. Moving as quickly as the evolving sports ecosystem and with the fluidity of modern fans is a tall order, but it can be addressed with […]
MEDIA INNOVATION
Choosing an email marketing platform to consolidate tech stacks
Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – creating inefficiencies that slow execution and obscure performance insights. To solve this, marketers are actively consolidating their tech stacks. Email marketing platforms have emerged as a natural […]
The post Choosing an email marketing platform to consolidate tech stacks appeared first on Marketing Tech News.
MEDIA & CONTENT
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AUDIENCE ENGAGEMENT
Are Google’s ‘preferred sources’ a good thing for online news?
Why do you see the results you do when you search for information online? It’s a complex mix of what the source is, its relationships to other sources online, and your own past browsing history and device settings. But this formula is changing. Rather than being passively served content that search engines decide is most relevant (or […]
The post Are Google’s ‘preferred sources’ a good thing for online news? appeared first on State of Digital Publishing.
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