Are Traditional Affiliate Deals Losing Their Edge?

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TOP PICK FOR YOU

Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators

Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn't just rely on affiliate links.

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Global HR shouldn't require five tools per country

Your company going global shouldn’t mean endless headaches. Deel’s free guide shows you how to unify payroll, onboarding, and compliance across every country you operate in. No more juggling separate systems for the US, Europe, and APAC. No more Slack messages filling gaps. Just one consolidated approach that scales.

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OPERATIONAL EFFICIENCY

Dear local news: Here’s why funders say no.

For newsrooms looking for philanthropic support, you’ve probably heard a lot of advice about how to talk to funders. Communicate your value. Talk about your impact. Build the relationship instead […]

The post Dear local news: Here’s why funders say no. appeared first on Poynter.

How publishers are modeling – and mitigating – a future with significantly less Google search traffic

Publishers are modeling the business impact of a zero-click future and developing growth strategies for the Google AI search era.

MEDIA INNOVATION

Google pushes traditional search results further down the page

Google is re-engineering its iconic search page to place LLM-powered search front and centre for users. Announced at the company’s I/O conference last week, the familiar space where users typed their enquiries is to be replaced with an “intelligent search box” that can place users on occasion into a conversation with Gemini. Instead of the […]

The post Google pushes traditional search results further down the page appeared first on Marketing Tech News.

Commerce media expands beyond retail sites with Demand Gen integration

The update now lets brands use retailer data to reach high-intent shoppers across YouTube, Discover and Gmail.

MEDIA & CONTENT

Google appears to be testing new branded search controls in AI Max campaigns

Google Ads is showing AI Max branded search controls that could help advertisers separate branded/non-branded traffic more effectively.

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AUDIENCE ENGAGEMENT

What happens when the news media gets it wrong?

This column is part of the Indianapolis Public Editor project, a pilot program designed to test whether the presence of a public editor who analyzes local coverage can elevate audience […]

The post What happens when the news media gets it wrong? appeared first on Poynter.

Link intent: How to combine great content with strategic outreach

Link intent combines authoritative content with strategic outreach to build links, referral traffic, and AI search visibility.

PUBLISHERS PULSE

Are creator partnerships becoming more valuable than traditional affiliate deals?

As brands shift marketing budgets toward deeper creator collaborations and long-term relationships.