Why AI Alone Won’t Save Digital Media

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AI won’t save media innovation from weak product thinking

Over the last two years, vibe coding and AI-assisted development tools have dramatically reduced the time and technical barriers required to prototype, test and launch digital products. This has allowed...

The post AI won’t save media innovation from weak product thinking appeared first on Digital Content Next.

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OPERATIONAL EFFICIENCY

OpenAI makes ChatGPT ads easier for ecommerce brands

OpenAI is adding product feed-based ads tools for ecommerce companies running campaigns in ChatGPT. The update allows retailers to generate ads from existing product catalogues instead of creating campaigns for each item manually. The ads will continue to appear below ChatGPT responses and will be labelled as sponsored. According to Digiday, the change applies to […]

The post OpenAI makes ChatGPT ads easier for ecommerce brands appeared first on Marketing Tech News.

Why Target killed its creator program, launched 2 new ones

Target has launched Club Target and Target Ambassadors. Club Target is designed for smaller creators or enthusiastic Target shoppers.

MEDIA INNOVATION

LinkedIn plans paid-for events to court the creator economy

LinkedIn is preparing to move into events focused around content, as it tries to claim a larger share of the creator economy. According to company documents seen by Business Insider, the company has plans to launch events featuring creators in the second half of 2026, with a longer-term ambition to host as many as 4,000 […]

The post LinkedIn plans paid-for events to court the creator economy appeared first on Marketing Tech News.

Netflix flexes new capabilities as ad biz doubles geographic reach

At its upfront presentation, the streamer unveiled new tools, capabilities and partnerships that span planning, buying and measuring ad campaigns.

MEDIA & CONTENT

Microsoft Advertising expands LinkedIn profile targeting to CTV

The update gives advertisers new ways to reach professional audiences across streaming inventory using LinkedIn data.

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AUDIENCE ENGAGEMENT

As funding dollars dwindle, newsroom tech companies are heeding the call for consolidation

In the late 2010s, the journalism support space was awash with funding. Tech giants like Google and Meta, along with more traditional philanthropists, poured money into startups developing tools for […]

The post As funding dollars dwindle, newsroom tech companies are heeding the call for consolidation appeared first on Poynter.

Google Analytics adds AI Assistant channel to measure AI traffic

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert differently.

PUBLISHERS PULSE

Is the media industry relying too much on AI for growth?

As publishers debate whether AI can truly fix innovation, engagement, and revenue problems without stronger product strategy.