Can Events Become a New Subscriber Growth Engine for Publishers?

Events can be a highly-effective way to add engaged readers to your list. Here’s how to use them the right way to grow a newsletter.

Companies race to deploy AI-powered marketing tools, yet most initiatives stall before reaching their potential. Poor customer relationship management (CRM) data quality undermines even the most sophisticated models. AI systems amplify whatever information feeds them, so errors in contact records and customer profiles scale at the same speed as potential successes. Organisations exploring enterprise data […]

Last Thursday I took the Eurostar to London for the Future of Media Technology Conference. I’m the CSM for our French-speaking clients (Le Monde, Le Parisien, Ouest-France and others), so most of what I hear day to day comes from the French market. The Press Gazette’s event leans UK and US, a side of the […]

I recently typed a simple question into Google search: How much screen time is too much for teenagers? Instead of presenting links, as Google had been doing for many years, it gave me an AI-generated answer. The artificial intelligence agent cited a number, then complicated that reply, noting that quality and balance of time could […]

After recessions, algorithm shifts and AI disruption, this search veteran explains why persuasive, people-first content endures.

During the dark days of the Covid lockdown, Ridhi Radia, Director of Belonging and Creator Networks at Immediate, got herself […]

When live signals from media owners and commerce partners flow into the planning process, the resulting plan will be quite different to one built on panel data alone, writes the global head of InfoSum.

Google Search has this beta opt-in feature named Web Guide, it is like a mix of its AI search results interface and web search interface - in one. That being said, there seems to be a bug where, when you click the button that says "Classic search," it does not take you out of Web Guide and into classic search.