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TOP PICK FOR YOU
The Real Reason Personalization Fails: It Was Never The Editor’s Job
Publishers have been told for years that personalization is the answer to declining engagement and the fight for loyal relationships, yet 84% admit they’re still running generic campaigns. According to Forrester’s 2025 CX Index, 21% of organizations globally saw their customer experience scores decline last year, while only 6% improved. The industry has spent a […]
The post The Real Reason Personalization Fails: It Was Never The Editor’s Job appeared first on State of Digital Publishing.
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Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.
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OPERATIONAL EFFICIENCY
The state of AI in media | How AI is transforming the business side of publishing
This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to […]
MEDIA INNOVATION
Why AI and signal data are rewriting the rules of B2B lead generation
B2B lead generation is going through a reset. The tools and assumptions that defined the discipline for the past decade, purchased contact lists, high-volume sequencing, firmographic targeting, are producing diminishing returns, and the gap between outbound effort and pipeline quality is widening for many revenue teams. The change is not simply about technology. It reflects […]
The post Why AI and signal data are rewriting the rules of B2B lead generation appeared first on Marketing Tech News.
MEDIA & CONTENT
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What happens when you throw out the GTM playbook
That investor was wrong. Gamma is now worth $2B, with 50M users and more than half their growth driven by word of mouth.
They're one of 6 AI-native startups in HubSpot for Startups' free Bold Bets Playbook. Replit grew revenue 50x after half the team pushed back on the strategy. Ramp generated 100M+ views from a single stunt. Clay's co-founder wouldn't hang up a sales call until the prospect DMed him in Slack.
Each one took a GTM risk most founders would never greenlight. Each one paid off.
AUDIENCE ENGAGEMENT
PUBLISHERS PULSE