The Subscriber Retention Tool Most Publishers Ignore

In partnership with

TOP PICK FOR YOU

Improved editor for welcome emails

Use the full power of the Ghost editor when welcoming your new members

ADVERTISEMENT

Attio is the AI CRM for high-growth teams.

Connect your email, calls, product data and more, and Attio instantly builds your CRM with enriched data and complete context. Whether you’re running product-led growth or enterprise sales, Attio adapts to your unique GTM motion.

Then Ask Attio to plan your next move.

Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.

Ask more from your CRM.

Ask Attio

OPERATIONAL EFFICIENCY

What we learn about Indy newsrooms by comparing coverage of the Indy 500

This column is part of the Indianapolis Public Editor project, a pilot program designed to test whether the presence of a public editor who analyzes local coverage can elevate audience […]

The post What we learn about Indy newsrooms by comparing coverage of the Indy 500 appeared first on Poynter.

The state of AI in media | How AI is transforming the business side of publishing

This State of the Industry report, produced in partnership with Piano, explores how publishers are adopting AI on the business side of their organizations, specifically what applications they use, the challenges they encounter and the AI investments they’re prioritizing. AI tools are rapidly reshaping how media companies operate, from subscription marketing and ad sales to […]

MEDIA INNOVATION

Sitecore deal targets brand visibility in AI search

Sitecore has acquired Scrunch, an AI customer experience platform that helps brands monitor and improve how they appear in AI-generated search results. Financial terms of the deal were not disclosed. Scrunch’s tools will be added to Sitecore’s digital experience platform, used by companies to manage digital content and customer experiences. Sitecore said the acquisition will […]

The post Sitecore deal targets brand visibility in AI search appeared first on Marketing Tech News.

Google introduces Search profiles within Google Discover

These are enhanced publisher landing pages, where you can follow the publisher, see the publishers latest articles, videos and social posts all in one place.

MEDIA & CONTENT

The new PPC skill set: From keyword manager to system optimizer

AI-driven Google Ads is changing the PPC role from campaign execution to signal design, conversion architecture, and system guidance.

ADVERTISEMENT

Your support queue gets a head start every morning.

Viktor reads overnight tickets, tags them by product area, summarizes the patterns, and posts a brief in #support. The agent picks up the queue already triaged. The PM sees recurring requests rolled up by Friday.

Get Started for Free

AUDIENCE ENGAGEMENT

Why marketers must rethink loyalty as AI reshapes consumer connections

New research from Gale finds over half of consumers are comfortable filtering their brand communications entirely through AI.

AI in the wild: Confident, wrong, and weirdly expensive

AI doesn’t need to be fully correct to sound convincing. Three Gemini conversations reveal why expertise and skepticism still matter.

PUBLISHERS PULSE

Do publishers spend enough time optimizing welcome emails?

As first impressions play a growing role in subscriber retention, engagement, and long-term revenue.