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TOP PICK FOR YOU
How Publishers Are Testing Amazon’s Prebid Adapter For Incremental Yield
Until now, Amazon largely operated its own parallel ad auction alongside publishers’ Prebid setups, such as Amazon TAM (Transparent Ad Marketplace) for large enterprise publishers and Amazon Unified Ad Marketplace (UAM) for midsize publishers. That meant Amazon demand often sat outside the same decision layer where publishers already managed competition, floors and signals across other […]
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Hiring Globally? These Events Are For You
If you’re building an international team, another company has likely already wrestled with the same questions you’re facing.
Oyster’s events bring together founders, HR leaders, and global employment experts to share what they’re seeing, testing, and learning in the real world.
How do you hire in a new country? When does EOR make sense? How should you approach global compensation? And how do you stay compliant when the rules change from one market to the next?
Come for the insights, stay for the ideas you can actually take back to your team.
OPERATIONAL EFFICIENCY
B2B firms prioritising short-term sales over brand building
There appears to be a change in the way businesses are allocating marketing budgets due to commercial pressure and changing marketing conditions. New research from Propolis shows that 76% of B2B businesses are now favouring sales over long-term brand building. According to just over three-quarters of the 150 UK chief executives and senior business leaders […]
What Keeps Media CEOs Awake at Night?
The question I ask every year Every year, I open the CEO Panel at our Digital Growth Summit with the same question: What keeps you awake at night? It is not a question CEOs are often asked—at least not in public. Yet what concerns a media CEO today has a way of becoming everyone else’s […]
MEDIA INNOVATION
MEDIA & CONTENT
European rollout of ChatGPT Ads puts AI advertising in focus
Adform, a global digital media advertising technology company, has become one of the technology partners for the roll out of ChatGPT Ads in Europe. Volkswagen and Vodafone have already begun their first tests with Dutch advertisers and media agencies currently able to run ChatGPT ads using the same advertising infrastructure they have already implemented for […]
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The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.
This guide distills 10 AI strategies from industry leaders that are transforming marketing.
Learn how HubSpot's engineering team achieved 15-20% productivity gains with AI
Learn how AI-driven emails achieved 94% higher conversion rates
Discover 7 ways to enhance your marketing strategy with AI.
AUDIENCE ENGAGEMENT
Meta appeals to creators and small biz owners with pricey subscriptions for “more” compute from Muse, plus embeddable links and 24/7 support
Meta is looking to recoup some of the billions it’s poured into AI. This week it debuted Meta One, a new subscription service for individual users, content creators, and business owners (though with varying prices for each) that “gives subscribers more self-expression features and AI usage, helps creators spend more time creating and less time […]
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A prompting guide for AI website builders
AI website builders make it possible to go from a blank screen to a live website in minutes. Which is a great option if you want to get your website live, but don’t have the technical skills to get this done yourself. But there’s a catch most people run into: type in a vague prompt, […]
PUBLISHERS PULSE