Publishers Are Quietly Making Six-Figure AI Licensing Deals

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Publishers quietly cut ‘six-figure’ deals via Snowflake’s AI licensing platform

Publishers are starting to make meaningful AI licensing deals via Snowflake's RAG pipe, with some securing several six-figure deals with financial institutions.

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The GTM bets that shouldn't have worked, and did

One grew revenue 50x after half his team quit over the strategy. One brought in 50K signups in a single day with no paid budget. One generated 100M+ views from a stunt that took 50 hours to conceive. One asked every prospect to demo the product themselves instead of demoing it for them.

None of them followed the safe playbook. They treated GTM like an experiment, moved before they had proof, and made bets most founders would never get approved.

HubSpot for Startups documented all 6 stories in the free Bold Bets Playbook. The risks they took, why it was risky, and what it returned.

Read the free Bold Bets Playbook

OPERATIONAL EFFICIENCY

What happens when the news media gets it wrong?

This column is part of the Indianapolis Public Editor project, a pilot program designed to test whether the presence of a public editor who analyzes local coverage can elevate audience […]

The post What happens when the news media gets it wrong? appeared first on Poynter.

Future of Marketing Briefing: OpenAI is working with Skai to bring retail and commerce advertisers into ChatGPT

Like the Criteo deal before it, the idea is to give advertisers a route into ChatGPT inventory through infrastructure they already use.

MEDIA INNOVATION

How AI is moving more ad production in-house

Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from Kimberly-Clark, Catalyst Brands, and Target India told Reuters that their teams in India are using AI across parts of the marketing process. These include creating product images and videos, choosing influencers, […]

The post How AI is moving more ad production in-house appeared first on Marketing Tech News.

Google expands customer acquisition targeting with “new prospects” mode

Google’s new AI targeting mode is designed to help brands reach entirely new brand-unaware audiences earlier in the discovery journey.

MEDIA & CONTENT

Google adds AI shopping visibility insights to Merchant Center

Google is adding new AI shopping insights to Merchant Center, giving retailers visibility into how products perform across their AI platforms.

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The LA Mayor Odds Are Moving. June 2 Is the Deadline.

Bass at 68%, Pratt at 27% — and $21M already trading on the outcome. The best trades happen before the picture gets clear. Get in now and get $10 free to start.

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AUDIENCE ENGAGEMENT

AI-writing scandals are becoming common. Proving them is another matter.

Organizers of the Commonwealth Short Story Prize and British literary magazine Granta faced sharp backlash this week after social media users questioned whether the winning entry and two of the […]

The post AI-writing scandals are becoming common. Proving them is another matter. appeared first on Poynter.

5 places to find FAQ content that improves AI visibility

Use GSC, Reddit, People Also Ask data, customer insights, and AI prompt trends to uncover the questions that drive search visibility.

PUBLISHERS PULSE

Are AI licensing deals becoming a major new revenue stream for publishers?

As media companies explore monetizing archives and content through AI and data partnerships.