Can Claude Help Publishers Find Their Next Big Traffic Opportunities?

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TOP PICK FOR YOU

How to do keyword research with Claude and Semrush

Learn how to use Claude and the Semrush MCP to find keyword ideas based on what your audience is saying.

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What does a $120k hire actually cost you?

A $120K salary might look straightforward on paper. But once you factor in employer taxes, statutory benefits, payroll, and country-specific employment costs, the number can look pretty different.

And those costs can vary significantly depending on where your employee is based. Before you build your hiring budget, or make an offer, it helps to know the full picture.

Oyster’s Global Hiring Cost Calculator lets you compare employment costs across 120 countries and estimate what a hire could really cost your business.

Run the numbers

OPERATIONAL EFFICIENCY

AI image models reshaping marketing campaigns

Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using multiple assets can be challenging in trying to maintain a consistent brand identity. To ensure a campaign’s content and each asset is coherent, […]

Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era

Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.

MEDIA INNOVATION

Six big publishing lessons from a small media market

New Zealand is a long way from the United States, and much of the rest of the world, both geographically and in terms of the scale of its media market....

Content marketing success falls to 12-year low: Survey

AI isn't hurting content performance. Dropping proven content strategies is the bigger reason content isn't delivering, survey suggests.

MEDIA & CONTENT

When SEO best practices become SEO dogma

SEO best practices often start with good reasoning. So why do we still treat old recommendations like gospel after the context has changed?

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AUDIENCE ENGAGEMENT

How 11 retail media networks are trying to differentiate themselves to advertisers

With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.

Tackling 8,000 Title Tag Rewrites: A Case Study

Let's take an in-depth look at Moz.com title tags that were re-written by Google, including three case studies where we managed to fix bad rewrites.

PUBLISHERS PULSE

Can AI give publishers an advantage in SEO?

Tools like Claude can combine search data, competitor gaps and audience insights to uncover new content opportunities.