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TOP PICK FOR YOU
What publishers can learn from Australia’s battle with the platforms
Former Australian Communications Minister Paul Fletcher reflects on the News Media Bargaining Code, platform power and why AI is reopening […]
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What does a $120k hire actually cost you?
A $120K salary might look straightforward on paper. But once you factor in employer taxes, statutory benefits, payroll, and country-specific employment costs, the number can look pretty different.
And those costs can vary significantly depending on where your employee is based. Before you build your hiring budget, or make an offer, it helps to know the full picture.
Oyster’s Global Hiring Cost Calculator lets you compare employment costs across 120 countries and estimate what a hire could really cost your business.
OPERATIONAL EFFICIENCY
Why Poor CRM Data Quality Kills AI Projects
Companies race to deploy AI-powered marketing tools, yet most initiatives stall before reaching their potential. Poor customer relationship management (CRM) data quality undermines even the most sophisticated models. AI systems amplify whatever information feeds them, so errors in contact records and customer profiles scale at the same speed as potential successes. Organisations exploring enterprise data […]
MEDIA INNOVATION
AI is eating website traffic, websites are blocking AI – and reliable information is getting harder to find
For 30 years, the world wide web has run on a surprisingly profound social contract: most sites are free for search engines to access, but if you use their content you give credit by linking to the source. Recently, that social contract has begun to collapse. Artificial intelligence (AI) tools are crawling sites not to link to […]
MEDIA & CONTENT
YouTube wants you to pump its TV watch time with microdramas
At its 2026 Made on YouTube event, Google‘s video platform revealed that microdrama content has racked up 6.5 billion views in the first half of this year. That’s a 50% jump from 2025. And, of even more interest to YouTube, microdrama views on TV screens increased by more than 90% year-over-year during the first half […]
Visit Tubefilter for more great stories.
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The agentic era needs a different CRM. That’s Attio.
Parallel, Turbopuffer, and Wordsmith run their entire GTM motion on Attio, with agents that chase every buying signal, build pipeline, and move deals forward, 24/7.
AUDIENCE ENGAGEMENT
How to know if you can trust an AI’s answer to your question
I recently typed a simple question into Google search: How much screen time is too much for teenagers? Instead of presenting links, as Google had been doing for many years, it gave me an AI-generated answer. The artificial intelligence agent cited a number, then complicated that reply, noting that quality and balance of time could […]
Google September 2026 Spam Update Has Been Unleashed
PUBLISHERS PULSE