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How to drive audience as Discover declines
For years, Google Discover has operated as one of the most powerful, yet often unpredictable, traffic drivers for digital publishers. A single article could generate hundreds of thousands of visits...
The post How to drive audience as Discover declines appeared first on Digital Content Next.
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OPERATIONAL EFFICIENCY
Ex-Google and Databricks engineers launch martech platform
A team of former engineers of Google, Adobe, and DeepMind have formed a supergroup and are going on virtual tour with Pomo, a new agentic marketing intelligence platform designed for mid-market. The platform has received $4.5 million in seed funding led by Kindred Ventures (that, despite the name, are not also a band), with support […]
The post Ex-Google and Databricks engineers launch martech platform appeared first on Marketing Tech News.
MEDIA INNOVATION
Gen AI sponsored Snaps offer financial education to Gen Z
Data and technology company, Experian, is set to expand access to its financial education and consumer-first AI strategy to younger consumers by integrating into Snapchat’s AI sponsored Snaps ads. The company hopes its AI-powered credit and personal finance information will help Snapchat users understand the complexities of finances through conversations with an LLM. Rather than […]
The post Gen AI sponsored Snaps offer financial education to Gen Z appeared first on Marketing Tech News.
MEDIA & CONTENT
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How 2M+ Professionals Stay Ahead on AI
What’s the secret to staying ahead of the curve in the world of AI? Information.
Luckily, you can join 2,000,000+ early adopters reading The Rundown AI — the free newsletter that makes you smarter on AI with just a 5-minute read per day.
AUDIENCE ENGAGEMENT
A new study suggests readers care more about story structure than headlines
The importance of the headline is well-established in journalism. For readers, headlines and ledes are often the primary entry points to an article. But a new study from Temple University’s […]
The post A new study suggests readers care more about story structure than headlines appeared first on Poynter.
PUBLISHERS PULSE