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Can Publishers Force Big Tech to Pay for Their Content?

Sep 25, 2026

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1 min read

Can Publishers Force Big Tech to Pay for Their Content?

Australia’s platform battle offers publishers a powerful case study in turning valuable content into commercial leverage.

Can Events Become a New Subscriber Growth Engine for Publishers?

Sep 22, 2026

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1 min read

Can Events Become a New Subscriber Growth Engine for Publishers?

Events aren't just about bringing people together—they could become a powerful channel for building an owned newsletter audience.

Sep 18, 2026

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1 min read

Can Amazon’s Prebid Strategy Increase Publisher Ad Revenue?

Amazon’s Prebid push could give publishers more competition in their ad auctions and a potential new way to increase yield.

Sep 15, 2026

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1 min read

Is AI Creating Too Much Content for Publishers to Manage?

Think about what it took to capture a photograph 30 years ago. You bought a 24-exposure roll of film.

Sep 11, 2026

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1 min read

Can Claude Help Publishers Find Their Next Big Traffic Opportunities?

Keyword research is an important stage in creating content that meets your audience's needs and provides value for your own business.

Apr 7, 2026

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4 min read

Is AI Using Your Content — Without Paying You?

Publishers can now track and license AI usage, but turning that into revenue remains fragmented. The next phase of AI licensing depends on building systems that connect usage, pricing, and payment.

Apr 3, 2026

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3 min read

Is SEO Dead in the Age of AI?

Rather than pivoting from SEO to GEO, executives at Axios, Forbes, Consumer Reports and Hearst say they’re building on existing foundations, combining structured content, original reporting and broader signals to maintain visibility across both traditional and AI search.

Mar 31, 2026

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3 min read

Why Isn’t Your Revenue Scaling?

As deal volume increases, manual pre-sales processes introduce compounding complexity. The ability to convert demand into revenue depends less on sales activity and more on how this stage is structured.

Mar 27, 2026

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3 min read

Can TikTok Bring You the Next Generation of Readers?

A look at WSJ's successful strategy for translating premium journalism into platform native video, combining exclusivity, reporter visibility, and strategic intent to drive sustained attention and deeper audience connection on TikTok and beyond.

Mar 24, 2026

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1 min read

Is Your Content Trusted Enough to Attract Ad Dollars?

When content classification does not reflect advertiser expectations, it introduces risk and uncertainty, weakening trust and reducing the level and consistency of investment flowing into news publishers.

Mar 20, 2026

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3 min read

Could New Social Media Laws Hurt Your Traffic?

As pressure builds to address social media harms, policymakers must avoid broad rules that burden other industries including publishers, invite legal challenges, and reduce access to trusted, fact-checked information for young people.

Mar 17, 2026

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4 min read

Speed or Accuracy: What Do Readers Trust More?

Live coverage, real-time updates, and constant audience interaction are accelerating newsroom decisions. Media leaders must ensure systems built for speed still protect verification, judgment, and credibility.

Mar 13, 2026

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3 min read

Is YouTube the New Traffic Engine for Publishers?

With AI answers reducing referrals and social reach proving volatile, media companies are leaning into YouTube as a stable discovery engine, investing in creator-style formats and appealing hosts.

Mar 10, 2026

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4 min read

Why Smart Publishers Are Betting on Reader Retention

Leaders from New York Post, Boston Globe and Condé Nast all say that apps now deliver their most engaged and loyal audiences, and are becoming central to retention and revenue strategy.

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