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Publishers rethink YouTube strategy as search traffic erodes
Media businesses have had a love-hate relationship with YouTube. As a competitor for ad revenue, it has been a thorn in their sides. But as an audience development and discovery...
The post Publishers rethink YouTube strategy as search traffic erodes appeared first on Digital Content Next.
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Scale Your IRL Campaigns Like Digital Ads
Out Of Home advertising has long been effective but hard to scale—until now. AdQuick makes it simple to plan, deploy, and measure campaigns with the same efficiency and insight you expect from online marketing tools.
Marketers agree: OOH is powerful for brand growth, driving new customers, and reinforcing messaging. AdQuick makes it easy, intuitive, and data-driven—so you can treat real-world campaigns like any other digital channel.
OPERATIONAL EFFICIENCY
Media sellers face a performance reset in 2026
After years of volatility—shifting buyer expectations, uneven ad spend, and constant platform change—this year is shaping up to be a defining one for media sellers. Unlike previous cycles, the uncertainty...
The post Media sellers face a performance reset in 2026 appeared first on Digital Content Next.
MEDIA INNOVATION
MEDIA & CONTENT
Target uses AI to predict retail trends and speed up product decisions
Retailers always try to read demand earlier and make shopping feel less fragmented in stores and apps. In the competitive retail sector, Target is now tying more of that work to AI as it tries to return to sales growth and sharpen how it plans products and runs its business. The company said recently that […]
The post Target uses AI to predict retail trends and speed up product decisions appeared first on Marketing Tech News.
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