Why Isn’t Your Revenue Scaling?

Why pre-sales determines how well revenue will scale

Pre-sales in advertising operations shapes how quickly revenue converts and how reliably it holds through execution. Effectively managed, it becomes a determining factor in how efficiently revenue can be generated...

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The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.

Inclusion in AI answers is becoming a discovery advantage

As generative AI reshapes how people explore products and information, brands and publishers that appear inside AI-generated answers gain influence over consumer choices and purchase journeys.  A new form of search...

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Why The Guardian’s first reader-facing AI product isn’t a chatbot

The Guardian has begun to roll out its first reader-facing AI product. But it doesn’t really look like an AI product.

The Trade Desk shakes up Identity Alliance payouts, with a new focus on incrementality

The Trade Desk is changing how it pays its 'identity partners' in a shakeup potentially worth 'tens of millions of dollars' a year.

Google removes Search Engine Land article after false DMCA claim

CreatorIQ and Sprinklr bet they can solve creator measurement’s fragmentation problem

CreatorIQ and Sprinklr are joining forces to bring creator intelligence, social media management, and paid amplification onto a single platform to try and solve a creator marketing problem.

Microsoft lets merchants update store names and domains in Merchant Center