Is SEO Dead in the Age of AI?

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How media leaders are rethinking SEO in the age of AI

Referral traffic has shifted over the last 12 months and media executives can’t afford to ignore the implications. AI Overviews intercept a growing share of user queries, resulting in zero-click...

The post How media leaders are rethinking SEO in the age of AI appeared first on Digital Content Next.

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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OPERATIONAL EFFICIENCY

Transparency brought down The Trade Desk’s Publicis deal but it may not be enough to win its other clients

Nexxen's launching new AI features. Amazon's broaching streaming partnerships. And Viant, Blockboard and Stackadapt are setting out their stalls.

As streaming consolidates, content no longer differentiates

As 2026 unfolds, the streaming business is consolidating even as investment in content expands, leading to more than a bit of audience confusion. That is a problem for streamers seeking...

The post As streaming consolidates, content no longer differentiates appeared first on Digital Content Next.

MEDIA INNOVATION

Media Briefing: Publishers debate the value of AI licensing and GEO

Publishers may be gaining visibility in AI search, but execs say the lack of traffic and licensing revenue is raising doubts about the payoff.

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center

Agency trading desks never really went away. Horizon Media wants to prove they grew up.

MEDIA & CONTENT

ChatGPT ads favor clarity over creativity, new data shows

ChatGPT ads favor clarity because the platform rewards precise, context-driven messaging that delivers immediate value.

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The Key to This $240B Market Is in Your Bloodstream

Every year, $240B is spent on treating the symptoms of osteoarthritis, yet not a single therapy has stopped it. Cytonics not only discovered why, they found an answer hiding inside the human body all along. Their first-generation therapy has already treated 10,000+ patients. Now they're pushing a 200% more potent version toward FDA approval. Claim a piece as an early-stage investor today.

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AUDIENCE ENGAGEMENT

Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026

Digiday+ Research’s third annual report on publishers’ revenues examines the current and future state of the group’s revenue streams, from traditional ad revenue to events and subscriptions.

Google adds channel performance timeline view to PMax campaigns

Google's new channel performance view for PMax gives advertisers a timeline breakdown of what's working across Search, YouTube, Display

PUBLISHERS PULSE

Is Traditional SEO Still Effective in the Age of AI?

With AI reshaping search and discovery, publishers are rethinking how to stay visible and competitive.