In partnership with

TOP PICK FOR YOU

Retention over reach: the strategic reset behind publisher apps

Retention over reach: the strategic reset behind publisher apps

Is this round two of apps? That was the question Jonny Kaldor, CEO of Pugpig, posed on stage at Arc XP Connect NYC. After years dominated by platform distribution, algorithmic...

The post Retention over reach: the strategic reset behind publisher apps appeared first on Digital Content Next.

ADVERTISEMENT

How Marketers Are Scaling With AI in 2026

61% of marketers say this is the biggest marketing shift in decades.

Get the data and trends shaping growth in 2026 with this groundbreaking state of marketing report.

Inside you’ll discover:

  • Results from over 1,500 marketers centered around results, goals and priorities in the age of AI

  • Stand out content and growth trends in a world full of noise

  • How to scale with AI without losing humanity

  • Where to invest for the best return in 2026

Download your 2026 state of marketing report today.

Get Your Report

DIVE BRIEF

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Netflix enriches ad-targeting prowess with Amazon, Yahoo audience data

Deeper integrations with the companies’ demand-side platforms and a new Conversion API tool land ahead of the key upfronts season. 

MEDIA INNOVATION

Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot

Organic search is fundamentally disrupted. Here’s what to do about it. by Brightspot

With Google referrals down and LLM use rising, discoverability now depends on metrics, structure and authority — not rankings alone.

MEDIA & CONTENT

DMWF Spotlight: Want to supercharge your results? Here’s the secret digital marketers need to know

DMWF Spotlight: Want to supercharge your results? Here’s the secret digital marketers need to know

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective?  Building fame and capturing attention is what JCDecaux does best. Every day millions of people interact with JCDecaux’s digital advertising screens in cities, shopping malls, rail stations and airports. We work […]

The post DMWF Spotlight: Want to supercharge your results? Here’s the secret digital marketers need to know appeared first on Marketing Tech News.

ADVERTISEMENT

Turn AI into Your Income Engine

Ready to transform artificial intelligence from a buzzword into your personal revenue generator

HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.

Inside you'll discover:

  • A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential

  • Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background

  • Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve

Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.

Get Your Guide

AUDIENCE ENGAGEMENT

GEO hype busted: How it differs (and how it doesn’t) from SEO

GEO hype busted: How it differs (and how it doesn’t) from SEO

GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.

PUBLISHERS PULSE

Should Publishers Prioritize Retention Over Reach?

Many publishers are shifting their strategy from chasing traffic to building loyal audiences through apps. But is retention really the better growth strategy?

Login or Subscribe to participate

Read More

Keep Reading

© 2026 Publisher Path.
Report abusePrivacy policyTerms of use
beehiivPowered by beehiiv