Can TikTok Bring You the Next Generation of Readers?

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TOP PICK FOR YOU

How The Wall Street Journal is reaching the next generation on TikTok

The Wall Street Journal recently surpassed 1 million followers on TikTok. We didn’t hit this milestone by chasing viral hits, but by blending what works on the platform with what...

The post How The Wall Street Journal is reaching the next generation on TikTok appeared first on Digital Content Next.

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OPERATIONAL EFFICIENCY

‘The processes are continuing forward’: Advertising’s dealmakers press on with M&A despite Iran uncertainty

War in the Middle East is a problem for advertising’s dealmakers. Just not yet.

Trusted content classification fuels advertiser spend on news

Advertiser investment in news depends on buyers having clear, reliable control over how their suitability preferences, meaning the content they consider appropriate for their brands are applied. As new brand...

The post Trusted content classification fuels advertiser spend on news appeared first on Digital Content Next.

MEDIA INNOVATION

Future of Marketing Briefing: A cynic’s guide to the most transparent dispute in programmatic history

No, the industry doesn't need another hot take on The Trade Desk's standoff with the agency holdcos. I'm going to give you one anyway.

“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder

Sir Martin Sorrell says agencies can't fix the billable hour until brands fix their AI problem.

MEDIA & CONTENT

How AI-generated content performs in Google Search: A 16-month experiment

Google indexed most pages quickly, but without authority, unique insight, or trust signals, rankings collapsed within months.

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AUDIENCE ENGAGEMENT

TikTok rebrands its advertiser pitch around full-funnel ambition

The company's latest business campaign aims to make the point that the app sees itself as a top tier platform for advertisers, where the full funnel can happen within one experience.

Google PMax gets new exclusions, expanded reporting features

Google’s Performance Max now includes customer-list exclusions, demographic insights, spend forecasts, and network segmentation.

PUBLISHERS PULSE

Should Publishers Invest More in TikTok to Reach Younger Audiences?

With platforms like TikTok shaping how Gen Z consumes content, publishers are rethinking how to stay relevant and grow future audiences.