Why Clicks Alone Don't Drive Revenue

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TOP PICK FOR YOU

Pete Bowen talks about why Google Ads is not just about clicks

A simple currency error and a hidden breakdown in conversion tracking show how small, overlooked mistakes can spiral into wasted spend.

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Gladly Connect Live '26. May 4–6 in Atlanta.

AI has everyone talking. Not everyone has answers. At Gladly Connect Live, CX leaders from Condé Nast, Smith Optics, and more share exactly how they moved AI from pilot to production, the timeline, the systems, the QA loops. 13+ sessions built for the moment we're all in. For CX and ecommerce leaders. Atlanta, May 4–6. Space is limited, secure your spot now.

OPERATIONAL EFFICIENCY

Agentic AI in marketing workflows gains traction among companies

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

The post Agentic AI in marketing workflows gains traction among companies appeared first on Marketing Tech News.

Pinterest debuts audience extension offering on CTV

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.

MEDIA INNOVATION

Advertisers are flying blind on ChatGPT ads — Adthena wants to change that

Adthena has launched ChatGPT AdBridge -- a tool which aims to turn clients' existing Google Ads accounts into ready-to-run ChatGPT campaigns.

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.

MEDIA & CONTENT

Bing Webmaster Tools teases new AI reporting updates

These include citation share, grounding query intent, and GEO-focused recommendations.

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Built for builders. Not buzzwords. San José 2026

500+ speakers. 18 content tracks. Workshops, masterclasses, and the people actually shipping the tools you use every day. WeAreDevelopers World Congress — September 23–25. Use code GITPUSH26 for 10% off.

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AUDIENCE ENGAGEMENT

Choosing an email marketing platform to consolidate tech stacks

Marketing teams face increasing pressure to deliver results while managing a growing number of tools. Many organisations rely on disconnected platforms for CRM, analytics, automation and content – creating inefficiencies that slow execution and obscure performance insights. To solve this, marketers are actively consolidating their tech stacks. Email marketing platforms have emerged as a natural […]

The post Choosing an email marketing platform to consolidate tech stacks appeared first on Marketing Tech News.

What are you optimizing for in paid search when keywords matter less?

Search platforms rely less on keywords. Signals, data quality, and intent mapping now drive how ads are targeted and performance is measured.

PUBLISHERS PULSE

What Matters More for Publisher Growth?

Traffic can get readers in the door—but revenue keeps the lights on.