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TOP PICK FOR YOU
The new publisher challenge
Publishers have been under the gun for 25 years. The transition to the digital age forced media companies to adapt again and again to evolving consumer habits and changing technology....
The post The new publisher challenge appeared first on Digital Content Next.
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LLM traffic converts 3× better than Google search
58% of buyers now start their research in ChatGPT or Gemini, not Google. Most startups aren't showing up there yet.
The ones that are get cited by the AI tools their buyers, investors, and future hires already use. And they convert at 3×.
Download the free AEO Playbook for Startups from HubSpot and get the exact steps to start showing up. Five minutes to read.
OPERATIONAL EFFICIENCY
Gen Z values news, but expects clarity and relevance
Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,...
The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.
MEDIA INNOVATION
Why marketing is now the operating system for growth
Amanda Forrester, svp, marketing and communications, OpenX Artificial intelligence is pushing marketing to the center of business, making it the operating system for growth. Marketing now determines how a company is discovered, interpreted and trusted by both people and the machines that increasingly guide their decisions. As a result, the role of marketing is expanding […]
MEDIA & CONTENT
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10 AI Stocks to Lead the Next Decade
AI isn’t a tech trend – it’s a full-blown, multi-trillion dollar race, and 10 companies are already pulling ahead.
These are the innovators driving real revenue, attracting institutional attention, and positioning for massive growth.
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AUDIENCE ENGAGEMENT
PUBLISHERS PULSE