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The SEO warning signs before organic traffic falls
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
For its first CTV campaign, Jennifer Aniston’s DTC haircare brand LolaVie had a few non-negotiables. The campaign had to be simple. It had to demonstrate measurable impact. And it had to be full-funnel.
LolaVie used Roku Ads Manager to test and optimize creatives — reaching millions of potential customers at all stages of their purchase journeys. Roku Ads Manager helped the brand convey LolaVie’s playful voice while helping drive omnichannel sales across both ecommerce and retail touchpoints.
The campaign included an Action Ad overlay that let viewers shop directly from their TVs by clicking OK on their Roku remote. This guided them to the website to buy LolaVie products.
Discover how Roku Ads Manager helped LolaVie drive big sales and customer growth with self-serve TV ads.
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
OPERATIONAL EFFICIENCY
NIQ and Similarweb build measurement system for AI shopping
NIQ and Similarweb are developing a measurement system designed to connect product discovery through AI assistants with website traffic, conversions, and sales. The first version is scheduled for the fourth quarter of 2026 and will initially cover a limited set of product categories and markets. The companies are focusing on shopping journeys that begin or […]
MEDIA INNOVATION
Complaints about online platforms often go nowhere. AI could actually be part of the solution
You know the feeling. Your account is suspended, your refund request is refused, or you’re still being charged for a cancelled subscription. So you go to the company’s website for help and you find a chatbot. It offers a menu that doesn’t include your situation. There is no option to speak to a person. Eventually […]
MEDIA & CONTENT
AI-Driven Omnichannel Personalisation Strategies for Modern Marketing
AI-driven personalisation is now a key component in orchestrating customer experiences across marketing channels. As strategies shift from broad segmentation to focusing on individual journeys, the ability to unify data and personalise actions becomes fundamental. Marketers are prioritising trust and relevance in every channel to enhance outcomes and audience engagement. Modern omnichannel personalisation means moving […]
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Free Excel models for every channel you sell
Free Excel models for the channels you actually sell in. Target, Walmart, Costco, Ulta, Sephora, and TikTok Shop, plus 13-week cash flow, landed cost, contribution margin, inventory, and trade spend. Nothing to fill out. Browse Drivepoint's template library.
AUDIENCE ENGAGEMENT
How Nation Media Group Built a Short-Video Newsroom That Competes With Entertainment
Short-form video has fundamentally rewired how audiences, particularly younger ones, discover, engage with, and share news. Platforms like TikTok, YouTube Shorts, and Instagram Reels have become primary news gateways for a generation of consumers who were never going to seek out a homepage or a print edition. According to the Reuters Institute Digital News Report […]
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