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Media sellers face a performance reset in 2026
After years of volatility—shifting buyer expectations, uneven ad spend, and constant platform change—this year is shaping up to be a defining one for media sellers. Unlike previous cycles, the uncertainty...
The post Media sellers face a performance reset in 2026 appeared first on Digital Content Next.
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Marketers struggle to predict AI’s methods for B2B purchase choice
AI-powered search has moved from experiment to operating norm in UK B2B buying. A new study [email wall] of 175 UK business decision-makers, conducted by Norstat for Clarity Global, finds that AI tools now shape discovery, evaluation, and justification in most B2B purchase processes, with implications for marketing spend, channel mix, and internal coordination. The […]
The post Marketers struggle to predict AI’s methods for B2B purchase choice appeared first on Marketing Tech News.
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