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TOP PICK FOR YOU
How publishers rebuild audience ties as search falls
Data shows that publishers are already experiencing steep traffic losses: Business Insider is down 55% in organic search traffic since 2022, with Forbes and HuffPost close behind at roughly 50%....
The post How publishers rebuild audience ties as search falls appeared first on Digital Content Next.
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Stop babysitting your coding agents
Agents can generate code. Getting it right for your system, team conventions, and past decisions is the hard part – you end up wasting time and tokens in correction loops.
MCPs give agents access to information but not understanding. The teams pulling ahead use a context engine to give agents exactly what they need.
Join us April 23 (FREE) to see:
Where teams get stuck on the AI maturity curve
How a context engine solves for quality, efficiency, and cost
Live demo: the same coding task with and without a context engine
OPERATIONAL EFFICIENCY
Reddit AI ad tools support community-led performance marketing
Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]
The post Reddit AI ad tools support community-led performance marketing appeared first on Marketing Tech News.
MEDIA INNOVATION
MEDIA & CONTENT
Reddit AI ad tools support community-led performance marketing
Reddit shares rose more than 12% on Friday after the company issued a stronger-than-expected quarterly revenue forecast, supported by growth in its advertising business and wider use of AI-driven ad tools. If the gains hold, Reddit is set to add about US$3.4 billion in market value. The stock remains down around 36% for the year, […]
The post Reddit AI ad tools support community-led performance marketing appeared first on Marketing Tech News.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
AUDIENCE ENGAGEMENT
Get ready for AI agents now, before buyer agents scale
AI agents are already reshaping how advertising is bought. Advertisers are deploying them to plan campaigns, evaluate publisher inventory, and negotiate deals—at machine speed and at a scale no human...
The post Get ready for AI agents now, before buyer agents scale appeared first on Digital Content Next.
PUBLISHERS PULSE