In partnership with
TOP PICK FOR YOU
Meta’s new teen restrictions could become a blueprint for social media
Red and blue states don’t agree on much these days — except that unrestricted social media access is harming kids’ health. And they just got a big win. Meta, owner […]
ADVERTISEMENT
Blu Dot surpasses 2,000% ROAS with self-serve CTV ads
Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:
After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.
The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.
“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”
Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.
OPERATIONAL EFFICIENCY
Hoka turns Strava running data into digital out-of-home advertising
Hoka has launched a New York campaign that uses running activity recorded on Strava as part of its digital out-of-home advertising. The month-long Hoka Run Your City Challenge asks runners across New York’s five boroughs to log miles for their home borough through Strava. Manhattan, Brooklyn, Queens, the Bronx, and Staten Island compete based on […]
MEDIA INNOVATION
How Facebook’s News Feed introduced the age of the algorithm 20 years ago
It is two decades since Facebook introduced the News Feed – letting loose a world in which algorithms would shape ever more of our lives. In 2006, Facebook was facing something of a crisis. Its internal data suggested that for the first time since its launch two years earlier (as TheFacebook), the company had stopped growing. People weren’t joining, and […]
MEDIA & CONTENT
The next AI shopping battleground isn’t online, it’s instore
With news that Home Depot is expanding its Magic Apron AI assistant across its US stores, AI is no longer just a digital shopping tool – it is becoming part of the physical shopping domain, creating a new kind of “search engine.” A common assumption is that AI commerce means ecommerce but this is no […]
ADVERTISEMENT
Turn AI into Your Income Engine
Ready to transform artificial intelligence from a buzzword into your personal revenue generator
HubSpot’s groundbreaking guide "200+ AI-Powered Income Ideas" is your gateway to financial innovation in the digital age.
Inside you'll discover:
A curated collection of 200+ profitable opportunities spanning content creation, e-commerce, gaming, and emerging digital markets—each vetted for real-world potential
Step-by-step implementation guides designed for beginners, making AI accessible regardless of your technical background
Cutting-edge strategies aligned with current market trends, ensuring your ventures stay ahead of the curve
Download your guide today and unlock a future where artificial intelligence powers your success. Your next income stream is waiting.
AUDIENCE ENGAGEMENT
AI is eating website traffic, websites are blocking AI – and reliable information is getting harder to find
For 30 years, the world wide web has run on a surprisingly profound social contract: most sites are free for search engines to access, but if you use their content you give credit by linking to the source. Recently, that social contract has begun to collapse. Artificial intelligence (AI) tools are crawling sites not to link to […]
PUBLISHERS PULSE