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The publisher’s playbook for the Google Zero era

For many media organizations, the threat of “Google Zero” is increasingly becoming a reality. Between November 2024 and November 2025, traffic from Google Search to more than 2,500 sites in...

The post The publisher’s playbook for the Google Zero era appeared first on Digital Content Next.

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OPERATIONAL EFFICIENCY

OpenAI has quietly launched its ads manager as it races to build out its ads business

The AI platform quietly launched its ads manager within its ChatGPT ads pilot advertisers last week, and also lowered the barrier to joining the test.

Gen Z values news, but expects clarity and relevance

Engaging Gen Z is vital to the long-term stability of the news industry and to sustaining an informed public. A new Reuters Institute report distills research on people aged 18–24,...

The post Gen Z values news, but expects clarity and relevance appeared first on Digital Content Next.

MEDIA INNOVATION

How did Nike’s embattled heritage brand Converse reach a 15-year revenue low?

The last few years have seen Converse continue to underperform compared to the rest of Nike’s portfolio.

Future of Marketing Briefing: The ad industry has an AI label problem

People no longer trust what they see, and the ad industry hasn’t agreed on what honesty looks like in response.

MEDIA & CONTENT

Google Ads drops Display and Video planning from Performance Planner

Google is shifting away from impression-based planning, pushing advertisers toward more conversion-focused strategies.

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Are you tracking agent views on your docs?

AI agents already outnumber human visitors to your docs — now you can track them.

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AUDIENCE ENGAGEMENT

Media Briefing: Another AI threat emerges for publishers: the third-party scraper

A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.

How to measure intent gaps using Google Search Console data

Use this free tool to compare your page’s positioning with real search demand using GSC data, and see where it aligns or falls short.

PUBLISHERS PULSE

Can Publishers Survive Without Google Traffic?

With zero-click search rising, publishers are being forced to rethink reliance on Google for audience growth.