TOP PICK FOR YOU
A Smart Guide to Cross-Brand Newsletter Analytics
Get practical tips on cross-brand newsletter analytics, from tracking key metrics to choosing the right tools for measuring your newsletter collaborations.
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EDITORIAL STRATEGY
What the iconic writers of New Journalism can teach us in the AI era
The immersive, sensory reporting that defined Gay Talese and peers may be the much-needed scent of the human as resistance to algorithmic storytelling.
AUDIENCE & SOCIAL
News publishers embrace vertical video with in-app “watch” tabs
“We’re not trying to be TikTok.”
PLATFORM OPTIMIZATION
Google Business Profiles adds scheduling and multi-location publishing to Google Posts
This should make managing your Google Posts on your local Google Business Profile easier.
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Don’t get SaaD. Get Rippling.
Software sprawl is draining your team’s time, money, and sanity. Our State of Software Sprawl report exposes the true cost of “Software as a Disservice” and why unified systems are the future.
ETHICS & TRUST
Why I’m begging TV showrunners to stop writing journalists as villains
I will stop shouting at the TV screen when journalists are portrayed with all their virtues and vices — not as caricatures.