Is AI About to Take Over Ad Optimization?

Meta AI can now analyze Meta Ads performance, recommend campaign optimizations and automate reporting for advertisers.

Access to breaking news is everywhere. Audiences can follow major events in real time through countless broadcast and digital sources. For publishers, the challenge is no longer simply reporting what...

The post The newsroom strategy behind live coverage that converts appeared first on Digital Content Next.

Toy brand Sticki Rolls is hoping to turn its YouTube creator-generated buzz into a Gen Alpha collectible brand through pop-ups and retail expansion.

The government has finally tabled its News Bargaining Incentive legislation to make big tech companies pay for the Australian journalism they use on their platforms. The government developed these laws to fix a problem with the original News Media Bargaining Code introduced under the Morrison government. While the code generated between $200 million and $250 million a year through […]

The post New laws to make tech companies pay for news will help, but there are 4 key problems appeared first on State of Digital Publishing.

Microsoft will remove Max CPC controls from new campaigns using several standalone automated bidding strategies starting Oct. 1.

McDonald’s is a brand that hundreds of millions, if not billions of people across the world recognise. The fast food giant excels in the marketing space, largely down to its brand being instantly recognisable. Not only that, its advertising campaigns reflect familiar everyday experiences and both its digital and physical customer journey have remained consistent […]

The post McDonald’s is a Top 10 global brand & its app may explain why appeared first on Marketing Tech News.

Many of the biggest online platforms have long argued they aren’t publishers of the content their users upload, merely hosts. The likes of Google, YouTube, Meta and TikTok claim they simply store and display information created by others, so should not be seen as legally responsible for it. But a recent ruling by the Court of Justice of […]

The post Why an EU ruling about a traffic app could have major implications for big tech companies appeared first on State of Digital Publishing.

Max Spero—a cofounder of Pangram, an AI detection tool popular among journalists—asks, “If you’re not going to bother writing your newsletter, why should I read it?”