Is AI About to Change How Publishers Make Money From Ads?

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TOP PICK FOR YOU

Google Ads will use generative AI to resize Performance Max video ads

Google is expanding PMax video optimization with generative AI that automatically creates missing aspect ratios from existing ads.

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OPERATIONAL EFFICIENCY

Why StarKist chose to consolidate its marketing at one agency

The tuna brand enlisted Tombras to better position itself as a ready-to-eat protein and explore more culturally tapped-in ways to deploy mascot Charlie.

Ad Tech Briefing: TV measurement’s competitive reset gathers pace (with more job cuts)

ComScore and VideoAmp confirm large job cuts, just days after rival Nielsen makes bold M&A move.

MEDIA INNOVATION

As AI reshapes newsrooms, leading media outlets are charting different paths for its use

A labor dispute erupted at The Guardian’s London headquarters in December 2024, with nearly 500 journalists going on strike to protest the proposed sale of the Guardian-owned Observer.With the newsroom hobbled, the British publication’s management allegedly deployed generative AI tools such as ChatGPT and Claude to suggest headlines and write descriptions of photos for people using […]

The post As AI reshapes newsrooms, leading media outlets are charting different paths for its use appeared first on State of Digital Publishing.

ChatGPT draws more paid clicks from Google than any other top destination

ChatGPT draws a higher share of Google clicks than any other top destination, highlighting overlap between search and AI discovery.

MEDIA & CONTENT

SEO content: A complete guide for search and AI

SEO content now has three audiences: users, search engines, and AI. Follow this five-step workflow to create pages that rank and get cited.

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AUDIENCE ENGAGEMENT

Smartphone school ban could imperil billions in social media ad revenue

While a national ban is currently hypothetical, Emarketer’s research on its potential impact reflects the rapidly changing regulatory landscape for mobile.

Flip it: why vertical video matters to media businesses

For as long as vertically-oriented video has been popular on smartphones, media businesses have been testing their potential. The format has proven to be popular for communication, entertainment, and increasingly...

The post Flip it: why vertical video matters to media businesses appeared first on Digital Content Next.

PUBLISHERS PULSE

Will AI make digital advertising more profitable for publishers?

As Google uses generative AI to automate and optimize video advertising.