Are Hidden Security Flaws Putting Publishers at Risk?

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TOP PICK FOR YOU

Eliminating Inherited Vulnerabilities in Base Images

Vulnerabilities in the software supply chains of public container foundations are becoming a growing threat. Today’s DevSecOps workflows focus on stripping out unnecessary pieces and baking security into production deployments before they hit live environments. Cloud-native applications often rely on default base images containing hundreds of software packages they never actually need. Integrating continuous container image […]

The post Eliminating Inherited Vulnerabilities in Base Images appeared first on Marketing Tech News.

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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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OPERATIONAL EFFICIENCY

Sociable: Pinterest partners with Zillow for ad targeting

Through the deal, the real estate platform can target app users with ads based on specialty consumer segments including fixer-uppers and homebuyers.

A career journalist covering spies and national security was hit with a $1 million defamation lawsuit. He turned to Substack Defender for help—and won

We spoke to SpyTalk's Jeff Stein in the days after his lawsuit was dismissed with prejudice in federal court

MEDIA INNOVATION

An anatomy of the creator brand trip’s midlife crisis

The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.

Google Ads is removing language targeting from Search campaigns

Google’s shift to automated language matching removes a manual Search targeting control, leaving advertisers with less control

MEDIA & CONTENT

Claude watermarks its output: what content teams should know

Anthropic now marks content that Claude generates or edits. Here’s how the watermarks work, what they can‘t prove, and what content teams should do.

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It's the CRM that runs the work behind every win.

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AUDIENCE ENGAGEMENT

How brands can navigate the Paramount-WBD merger chaos

The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia's Kaitlyn McInnis.

Flip it: why vertical video matters to media businesses

For as long as vertically-oriented video has been popular on smartphones, media businesses have been testing their potential. The format has proven to be popular for communication, entertainment, and increasingly...

The post Flip it: why vertical video matters to media businesses appeared first on Digital Content Next.

PUBLISHERS PULSE

Are hidden cybersecurity vulnerabilities a serious risk for publishers?

As publishers rely on increasingly complex technology to run their digital businesses.