Is AI About to Change How Publishers Make Money?

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TOP PICK FOR YOU

How retailers are balancing AI shopping with customer data control

AI assistants are sending more shoppers to retail websites as Google, OpenAI, and retailers develop shopping tools that connect product discovery with merchant product data and checkout systems. Adobe Digital Insights found that AI-driven traffic to US retail websites increased 138% year over year in May 2026. AI-referred shoppers generated 53% more revenue per visit […]

The post How retailers are balancing AI shopping with customer data control appeared first on Marketing Tech News.

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Blu Dot surpasses 2,000% ROAS with self-serve CTV ads

Home furniture brand Blu Dot blew up on CTV with help from Roku Ads Manager. Here’s how:

After a test campaign reached 211,000 households and achieved 1,010% ROAS, the brand went all in to promote its annual sales event. It removed age and income constraints to expand reach and shifted budget to custom audiences and retargeting, where intent was strongest.

The results speak for themselves. As Blu Dot increased their investment by 10x, ROAS jumped to 2,308% and more page-view conversions surpassed 50,000.

“For CTV campaigns, Roku has been a top performer,” said Claire Folkestad, Paid Media Strategist, Blu Dot. “Comping to our other platforms, we have seen really strong ROAS… and highly efficient CPMs, lower than any other CTV partner we've worked with.”

Using Roku Ads Manager, the campaign moved from a pilot to a permanent performance engine for the brand.

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OPERATIONAL EFFICIENCY

WPP’s streamlined strategy secures new business as revenue declines narrow

While WPP sees opportunities with AI, CEO Cindy Rose noted that the technology could lead to deflationary impacts on agency pricing.

HR leaders less confident than C-suite on AI’s workplace impact

Findings from the fifth Protiviti AI Pulse Survey, “The AI-People Conundrum: Learning to Lead, Not Lag,” has revealed a gap in confidence between company executives and HR leaders regarding AI readiness within their enterprises. The research found that almost 80% of C-suite executives expect AI to boost bottom-line performance and strengthen overall revenue over the […]

The post HR leaders less confident than C-suite on AI’s workplace impact appeared first on Marketing Tech News.

MEDIA INNOVATION

Ad Tech Briefing: More take-private deals are on the horizon, here’s what to look out for

The largest public names on the public markets are plateauing, prompting further speculation.

Google confirms testing new buttons on home page to drive users to AI-powered search features

Google said this is a limited test where they add create images, ask about files and brainstorm buttons under the search box.

MEDIA & CONTENT

Traffic Is Down—Now What? Marketing Success In the Age of AI

Google traffic is slowly declining. Learn how to future-proof your business in the AI era.

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AUDIENCE ENGAGEMENT

Behind Reddit and YouTube’s roles in AI visibility

Investing in high-quality and informative user-generated content is crucial, but not all platforms are created equal.

A framework for turning audience data into action

News organizations collect enormous amounts of audience intelligence, but they often lack a consistent way to translate that evidence into coordinated organizational action. Every day, audience, product, marketing and revenue...

The post A framework for turning audience data into action appeared first on Digital Content Next.

PUBLISHERS PULSE

Will AI-driven traffic become a major revenue opportunity for publishers?

As AI changes how audiences discover content and brands reach customers.