TOP PICK FOR YOU
Which audience-facing AI initiatives are publishers seeing success with?
From conversational tools to article summaries and video workflows, early publisher experiments offer insight into how AI is being applied in products audiences will actually use without undermining trust or authority.
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JOURNALISM TRENDS
What’s the Ideal Length for an Email Newsletter?
Optimize your email newsletter length by focusing on your goals, audience, and niche. From concise updates to in-depth storytelling, find the perfect balance for engagement.
MEDIA INNOVATION
Human experience optimization: Why experience now shapes search visibility
Search performance is shaped by engagement, trust, and post-click behavior. HXO connects SEO with UX, CRO, and brand signals.
EDITORIAL STRATEGY
The Rise of the “AI-Aware” Editor: Skills Tomorrow’s Editorial Teams Need
The “AI-Aware Editor” is the professional who recognizes this shift. They are more than tool operators. They are strategists who combine editorial instinct with data literacy and ethical clarity. Their role is to ensure AI strengthens, rather than dilutes, editorial quality and public trust.
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AUDIENCE ENGAGEMENT
How Macy’s is flexing its Style Crew affiliate program beyond social media
The Style Crew includes over 600 influencers and is projected by the brand to grow to a total of 1,000 members.