How Publishers Can Win in the Age of AI Search

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Forecasting the future: how can publishers thrive in the AI search era?

The traffic model that funded a decade of digital publishing is being quietly dismantled, and most publishers are still optimising for it. In 2026, AI-powered search experiences and zero-click environments are fundamentally changing how audiences discover and engage with content online. Recent data suggests that 42% of UK searches now generate AI summaries, reducing the […]

The post Forecasting the future: how can publishers thrive in the AI search era? appeared first on State of Digital Publishing.

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OPERATIONAL EFFICIENCY

Instagram now lets users tell the algorithm what they want

Topic controls give users more say in what they see, pushing brands to create content tied to clear audience interests.

Future of Marketing Briefing: Accenture’s Whalar bet: own the room when creator marketing gets complicated

The Whalar deal is Accenture running the same play it ran on programmatic — only this time it got there earlier.

MEDIA INNOVATION

Google pushes traditional search results further down the page

Google is re-engineering its iconic search page to place LLM-powered search front and centre for users. Announced at the company’s I/O conference last week, the familiar space where users typed their enquiries is to be replaced with an “intelligent search box” that can place users on occasion into a conversation with Gemini. Instead of the […]

The post Google pushes traditional search results further down the page appeared first on Marketing Tech News.

Walmart Connect audiences come to Google Display & Video 360

Google and Walmart team up to let advertisers target Walmart shoppers on YouTube and measure the sales within DV360.

MEDIA & CONTENT

AI can write SEO content, but it can’t replace real experience

Generic advice is everywhere. Learn why firsthand knowledge and real-world experience are becoming more valuable for SEO.

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What does that $70k hire really cost?

Salary is only part of the equation. Local taxes, benefits, and employment costs add up quickly.

Use Oyster’s calculator to estimate the real cost of hiring globally, in seconds.

Estimate hiring costs

AUDIENCE ENGAGEMENT

Sociable: Pinterest adds Amazon Storefront linking

Eligible creators can now include affiliate links in the Pins, allowing their followers to easily shop products directly from the app.

How to estimate the traffic impact of SEO fixes

A practical framework for forecasting SEO outcomes, prioritizing opportunities, and defending your roadmap with data instead of gut instinct.

PUBLISHERS PULSE

Will AI-powered search help or hurt publishers?

As AI changes how people discover content and threatens traditional search traffic models.