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Decoding Subscriber Loyalty: A Publisher’s Honest Guide to Retention That Lasts

While traffic could be accidental, audience loyalty is about being chosen every time in a competitive landscape. Every audience has a certain pattern, and publishers who are successful in retaining their audience know how to tap into this pattern, become a part of their daily routine, shape their habits, and provide exclusive experiences that make […]

The post Decoding Subscriber Loyalty: A Publisher’s Honest Guide to Retention That Lasts appeared first on State of Digital Publishing.

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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads

The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.

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OPERATIONAL EFFICIENCY

TikTok boosts measurement partnerships in play for advertiser confidence

Media quality and brand safety tools from IAS and Zefr are coming to additional ad formats while DoubleVerify is now accredited for reporting video viewability.

Beehiiv adds even more features to go up against competitors and win over creators

Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?

MEDIA INNOVATION

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage

in a world where the tools are everywhere and the output is indistinguishable, taste is the last thing that actually compounds.

YouTube is turning audio into an ad product — SiriusXM is selling it

The streaming giant has exclusively partnered with SiriusXM Media to sell YouTube's "audio-first" inventory in the U.S.

MEDIA & CONTENT

How to build an enterprise SEO strategy that actually gets buy-in

Want leadership to act on your strategy? Start with the right narrative, align to enterprise goals, and prove value early.

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[Webinar] Stop babysitting your coding agents

MCPs give your agents access to information, not understanding. The teams pulling ahead are using a context engine to give agents the right context for every task, so they stay on track without the set up tax or the correction loops. Join live on May 6 (FREE) to see how.

AUDIENCE ENGAGEMENT

Agentic AI in marketing workflows gains traction among companies

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to discover and purchase products, while expectations for personalisation and response times continue to tighten. Generative AI tools are already being used for tasks like copywriting and image creation. […]

The post Agentic AI in marketing workflows gains traction among companies appeared first on Marketing Tech News.

Google expands Demand Gen tools to drive faster YouTube conversions

Google is enhancing Demand Gen with commerce data and view-through optimization to drive faster conversions on YouTube.

PUBLISHERS PULSE

What Matters More for Publisher Growth?

Growing subscriptions is important—but keeping subscribers may be even more valuable.