Do Links Still Matter for SEO?

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TOP PICK FOR YOU

From links to brand signals: The new SEO authority model

Links aren’t enough anymore. Learn why consistent brand presence across trusted sources is becoming the key driver of search authority.

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Claude is not just a chatbot anymore. Is your security team ready?

Claude.ai is one thing. Claude Cowork with MCP connections, running agentic workflows, taking actions across your data with ungoverned skills? That is a different conversation entirely, and most security teams are not equipped to govern it.

Harmonic Security is built to secure everything Claude offers. Full browser controls for Claude.ai, deep governance over agentic MCP workflows, and real-time visibility into what Claude is doing across your organization. So your CISO can say yes to the tools your business is already demanding.

Get the guide: Securing Claude Cowork for the enterprise.

Help Security Say Yes

OPERATIONAL EFFICIENCY

The world’s largest ad holding company just bet its AI future on one vendor

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform. The deal brings together Microsoft’s Azure cloud, Copilot tooling, and AI agent infrastructure with Publicis’ Epsilon identity data layer […]

The post The world’s largest ad holding company just bet its AI future on one vendor appeared first on Marketing Tech News.

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination

YouTube is giving brands something they’ve been asking for. The question is whether getting it makes them want something it can’t yet provide.

MEDIA INNOVATION

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism

Marketers flock to AI visibility tools in a zero-click world. But inconsistent results and a lack of benchmarks are fueling skepticism.

Taboola’s next act: an AI answer engine for publishers

HuffPost UK, Reach and USA Today Co. are rolling out Taboola's AI-powered answer engine to boost engagement.

MEDIA & CONTENT

Reddit marketing for SaaS: Insights from 117 brands

Analysis of SaaS brands reveals what actually works on Reddit and how AI search is reshaping visibility, discovery, and trust.

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Gladly Connect Live '26. May 4–6 in Atlanta.

The room you want to be in. This is where CX leaders are tackling the hard AI questions and sharing what's actually working. For CX and ecommerce leaders. Atlanta, May 4–6. Space is limited — secure your spot now.

AUDIENCE ENGAGEMENT

Meta and Google ad revenues soar thanks to AI, but big picture is blurry

Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.

Google Analytics introduces Task Assistant

GA’s new Task Assistant helps advertisers quickly improve setup and data quality with guided, actionable recommendations.

PUBLISHERS PULSE

What Drives Better SEO Results?

SEO is evolving—but which ranking factor matters most today?