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Google expands Demand Gen with messaging ads, travel tools and AI video creation
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OPERATIONAL EFFICIENCY
The newsroom strategy behind live coverage that converts
Access to breaking news is everywhere. Audiences can follow major events in real time through countless broadcast and digital sources. For publishers, the challenge is no longer simply reporting what...
The post The newsroom strategy behind live coverage that converts appeared first on Digital Content Next.
MEDIA INNOVATION
Complaints about online platforms often go nowhere. AI could actually be part of the solution
You know the feeling. Your account is suspended, your refund request is refused, or you’re still being charged for a cancelled subscription. So you go to the company’s website for help and you find a chatbot. It offers a menu that doesn’t include your situation. There is no option to speak to a person. Eventually […]
The post Complaints about online platforms often go nowhere. AI could actually be part of the solution appeared first on State of Digital Publishing.
MEDIA & CONTENT
IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising
AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to rethink how and when AI use should be disclosed to consumers. The Interactive Advertising Bureau (IAB) has released its AI Transparency and Disclosure Framework Version 2, providing updated guidance for agencies, platforms, advertisers and technology partners […]
The post IAB updates AI disclosure guidance as regulators tighten rules around AI-generated advertising appeared first on Marketing Tech News.
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AUDIENCE ENGAGEMENT
The Real Reason Personalization Fails: It Was Never The Editor’s Job
Publishers have been told for years that personalization is the answer to declining engagement and the fight for loyal relationships, yet 84% admit they’re still running generic campaigns. According to Forrester’s 2025 CX Index, 21% of organizations globally saw their customer experience scores decline last year, while only 6% improved. The industry has spent a […]
The post The Real Reason Personalization Fails: It Was Never The Editor’s Job appeared first on State of Digital Publishing.
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