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5 steps to building Reddit authority for Google and ChatGPT visibility
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7 Website Marketing Strategies for 2026
Website marketing in 2026 no longer works the way it used to. Traditionally, it meant promoting your site to attract visitors and turn them into customers. Your website is still central. But much of the customer journey now happens beyond it. Before someone visits your site, they’ve often already checked AI tools, Reddit threads, and …
The post 7 Website Marketing Strategies for 2026 appeared first on Backlinko.
MEDIA INNOVATION
AI is eating website traffic, websites are blocking AI – and reliable information is getting harder to find
For 30 years, the world wide web has run on a surprisingly profound social contract: most sites are free for search engines to access, but if you use their content you give credit by linking to the source. Recently, that social contract has begun to collapse. Artificial intelligence (AI) tools are crawling sites not to link to […]
The post AI is eating website traffic, websites are blocking AI – and reliable information is getting harder to find appeared first on State of Digital Publishing.
MEDIA & CONTENT
DMWF Spotlight: Enterprise teams spend 16.6 hours a week trying to get named by AI. Better writing isn’t what fixes it.
Marketing teams now spend over 16 hours a week on how their brand turns up in AI answers. That’s two working days every week according to WordPress VIP’s “Future of the Web 2026” report. Most teams have no idea what it buys them. What’s really happening Someone asks ChatGPT or Gemini a question. The AI […]
The post DMWF Spotlight: Enterprise teams spend 16.6 hours a week trying to get named by AI. Better writing isn’t what fixes it. appeared first on Marketing Tech News.
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How Jennifer Aniston’s LolaVie brand grew sales 40% with CTV ads
The DTC beauty category is crowded. To break through, Jennifer Aniston’s brand LolaVie, worked with Roku Ads Manager to easily set up, test, and optimize CTV ad creatives. The campaign helped drive a big lift in sales and customer growth, helping LolaVie break through in the crowded beauty category.
AUDIENCE ENGAGEMENT
ABC will trial using AI for journalism. What are the risks and benefits?
Earlier today, the ABC flagged a shift in their position on generative artificial intelligence (AI) use in their news production. Despite previous caution, a recent deal with US tech company Anthropic has opened the door for ABC staff to bring Claude AI into their broadcasting news work. For now, the scope of this inclusion is limited, with […]
The post ABC will trial using AI for journalism. What are the risks and benefits? appeared first on State of Digital Publishing.
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