Can Publishers Turn YouTube's TV Boom Into New Ad Revenue?

Each month, Nielsen breaks down U.S. watch time on TV screens across all major media distributors. That particular measurement is known as The Gauge, and in recent years, it has shown favorable results for YouTube. Google's video platform typically leads rivals like Netflix, Prime Video, and Disney+ by claiming the biggest watch time share of any single distributor.

Even with that context in mind, in the August 2026 edition of The Gauge, YouTube had an especially strong showing. It claimed its biggest watch time share ever -- 15.8% -- as streaming platforms accounted for nearly half of the TV screen traffic recorded by Nielsen.

Netflix ranked second in the latest Gauge report with a 7.7% share of U.S. watch time on TV screens.

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Media organisations have spent the last two years experimenting with artificial intelligence, but making it a core part of the […]

Think of the last major celebrity you saw in an ad. Their compensation for that ad was almost certainly handled by Extreme Reach (XR). Through its platform XR Pay, the company–which describes itself as “the OG of ad ops innovators”–is responsible for around 80% of all talent payments made across the advertising industry. Those payments […]

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As the CTV market matures, buyers are seeing increased supply while publishers have more programmatic partners to work with. But adding more monetisation partners does not automatically bring greater value, argues Anastasia Skliarenko, Director of Growth at Axis, and that assumption risks making supply paths convoluted and costly.  CTV has inherited some useful things from digital Read More

With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.

Google has launched a new "home" for Google Business Profiles named Google Business Home. It is a beta, but I just received an email with access to the new Google Business Home. Google wrote, this beta experience...

New advertisers may face home-country targeting limits before they can run international campaigns.

Google Ads is now rolling out the Translation tool within the advertiser console. This allows advertisers to "Translate your campaigns to reach global customers and boost your conversions," Google wrote.