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Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

Doing Things wants to turn its bevy of Instagram brands into a “broader development engine” for social shows

Doing Things, the studio behind a bouquet of entertainment/comedy accounts like Recess Therapy, Bob Does Sports, Shitheadsteve, and Middle Class Fancy, says it wants to turn the reach of these individual brands into a “broader development engine.” So, over the past year, it’s more than doubled its slate of original creator-led programming–and now two new […]

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The ice cream shop that makes money when it's cold

28 Wishes sells ice cream in Los Angeles. Below 70°F, sales fall about 20%. The weather is out of their hands. Rent isn't.

So the owners started putting about $20 a day into Kalshi weather markets, taking the cold side. The days that keep customers away now pay something back.

This is hedging. Big companies have done it for decades, buying protection against bad weather, fuel spikes and rising rates. It used to take a broker, a trading desk, and an order size no corner shop could meet.

Kalshi opens it up. Contracts on weather, fuel prices, inflation, tariffs and regulation, starting at a few dollars. Take a position on the outcome that would hurt you. If it hits, the payout softens it. If it doesn't, the contract expires and the good month was the point.

OPERATIONAL EFFICIENCY

The future of broadcasting and publishing won’t be won on someone else’s platform

The future of broadcasting and publishing won’t be won on someone else’s platform

Can broadcasters and publishers create content that engages audiences off-platform enough to build a direct relationship on owned platforms? Q5's head of media asks.
New Tactics to Try With Your End-of-Year Fundraising Campaign

New Tactics to Try With Your End-of-Year Fundraising Campaign

Feeling like you need to try something new to improve your fundraising efforts this year? Here are nine ideas to help you raise more money and build goodwill with supporters in your next end-of-year campaign.

MEDIA INNOVATION

YouTube is reportedly planning to challenge Spotify in a new area: audiobooks

YouTube is reportedly planning to challenge Spotify in a new area: audiobooks

YouTube wants to be the place consumers go when they want to discover their next page-turner. After breaking into categories like music and podcasting, YouTube is now planning to add an audiobook offering to its Premium tier, according to a report from The Wall Street Journal.

WSJ claimed that YouTube has been in active discussions with publishers, with plans to launch its expanded audiobook library in 2027. YouTube has not confirmed the WSJ report.

The audiobook could be tied into YouTube Premium, the ad-free tier that costs $15.99 per month for new customers.

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Meta introduces new brand advertising formats across Facebook and Instagram

Meta introduces new brand advertising formats across Facebook and Instagram

Advertisers can secure high-impact placements, reach audiences around trending content and measure brand attention across multiple video views.

MEDIA & CONTENT

A CEO tried to bully a journalist into silence. He failed.

A CEO tried to bully a journalist into silence. He failed.

This week, we notched another win for free speech

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AUDIENCE ENGAGEMENT

US tech leaders are urgently calling for rules on AI – China already has them

US tech leaders are urgently calling for rules on AI – China already has them

Recent warnings from American AI leaders have created the impression that the world is only beginning to confront the dangers of advanced artificial intelligence. Dario Amodei, chief executive of tech company Anthropic, has called for governments to intervene to slow the development of increasingly powerful AI models. His proposal begins with independent evaluators embedded inside AI companies, moves […]

Google Dataset Search Currently Not Returning Search Results

Google Dataset Search Currently Not Returning Search Results

For the past several hours, Google Dataset Search has not been able to return any search results or matches. Google Dataset Search returns a response that says "Your search - [keyword phrase here] - did not match any datasets."

PUBLISHERS PULSE

Should publishers test content on social media before investing in bigger productions?

Audience engagement can help publishers identify promising ideas before committing more resources.

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