Can Publishers Stay Visible in the AI Era?

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TOP PICK FOR YOU

As AI reshapes brand visibility, IAB attempts to clean up measurement

The trade group wants to bring a shared vocabulary and standards to the industry as measurement tools with little consistency proliferate.

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Your competitor just replied. You're still typing.

A lead comes in on Instagram. Another on Messenger. Three more on SMS.

Your team switches tabs, repeats answers, and loses context while hot leads wait hours for replies. At 2am, nobody responds at all.

That’s not a people problem. It’s a process problem.

Wati brings Instagram DM, Facebook Messenger, TikTok, WhatsApp, SMS, RCS, and web chat into one AI-powered inbox. Automations instantly respond, qualify leads, and route conversations to the right person, 24/7.

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OPERATIONAL EFFICIENCY

What is open‑source AI? A software engineering researcher explains

You’ve probably heard artificial intelligence models described as “open” or “closed.” These are not descriptions of the model’s personality. Large language model AIs like the one under the hood of ChatGPT don’t have actual personalities, despite appearances. The labels refer to whether all of the information about how an AI model works is publicly available […]

The post What is open‑source AI? A software engineering researcher explains appeared first on State of Digital Publishing.

How writers are reacting to Substack’s AI transparency tools

Honest conversation, the first wave of “How I make this” statements, and an upcoming series on how publishers are using and feeling about AI

MEDIA INNOVATION

The Hidden Infrastructure Behind Successful SEO Campaigns: Why Marketers Need Dedicated VPS

Search engine optimisation has gone way beyond just keywords and backlinks. Modern SEO strategies rely on a complex network of tools and platforms. These include automation systems, data analysis services, and monitoring frameworks. While marketing specialists focus on content and analytics strategy, another crucial aspect of the process remains underexplored. That is, the technology infrastructure […]

The post The Hidden Infrastructure Behind Successful SEO Campaigns: Why Marketers Need Dedicated VPS appeared first on Marketing Tech News.

Google expands Data Manager API with smarter audience management

Google is providing flexible audience management, smarter validation and richer Google Analytics data collection.

MEDIA & CONTENT

How topical authority spreads (and where it doesn’t) in ChatGPT [Study]

Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.

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What is an EOR—and why are companies using it?

Opening entities in every country can be slow, expensive, and hard to scale.

That's why more companies are using EOR to hire globally faster.

See how Oyster helps teams hire, pay, and support talent in 180+ countries while staying compliant along the way.

Get all the answers

AUDIENCE ENGAGEMENT

LinkedIn Introduces a 'Seems Like AI Slop' Button

Following 404 Media's reporting on how LinkedIn is full of AI slop, the platform is giving users a chance to report it when they see it.

How to give AI the context it needs

AI is only as useful as the context it receives. A Context Memory Graph turns disconnected data into actionable intelligence.

The post How to give AI the context it needs appeared first on MarTech.

PUBLISHERS PULSE

Will AI visibility become as important as SEO for publishers?

As AI-powered platforms reshape how audiences discover content and brands measure their reach.