Can Newsletters Become a Publisher's Biggest Growth Engine?

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How one publisher turned newsletters into a digital growth engine

For Rough Draft Atlanta, newsletters aren’t just a distribution channel. They’re the engine powering its digital reinvention. Recognizing their value, publisher Keith Pepper rebuilt editorial workflows, audience development and advertising...

The post How one publisher turned newsletters into a digital growth engine appeared first on Digital Content Next.

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OPERATIONAL EFFICIENCY

Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing

Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing […]

The post Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing appeared first on AdExchanger.

How a fitness creator built her own global wellness platform

Gabby George leveraged her social media success into a subscription-based fitness platform to diversify revenue.

MEDIA INNOVATION

DMWF Spotlight: There’s finally a name for what’s hijacking your brand narrative

Marketers trust their metrics. Engagement, sentiment, share of voice – these numbers guide strategy, budget, and how a brand reads its own health. But what happens when the baseline you’re tracking against is an illusion? That trust can now be a major liability. AI-driven narrative attacks have gotten fast enough, cheap enough, and convincing enough […]

The post DMWF Spotlight: There’s finally a name for what’s hijacking your brand narrative appeared first on Marketing Tech News.

AI models favor familiar brands in search: Study

The analysis of AI searches found 63% of brand-specific searches involved one of each model's five most familiar brands.

MEDIA & CONTENT

Digital PR for AI visibility: 5 tactics + how to measure

Having a site isn‘t enough to get AI to talk about you. Use these 5 digital PR tactics to grow AI visibility.

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AUDIENCE ENGAGEMENT

Snapchat shores up lead gen ads with new HubSpot integration

The app is focusing more on partnerships to “meet our clients where they are,” according to Vice President of Global Agency and Strategic Accounts Adrian Mulryan.

The latest AI-powered martech news and releases

PwC tried to combine “thought leadership” with AI-written reports, and you know what happened next.

The post The latest AI-powered martech news and releases appeared first on MarTech.

PUBLISHERS PULSE

Can newsletters become a publisher's most powerful growth channel?

As more media companies use newsletters to drive audience loyalty, engagement, and recurring revenue.