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TOP PICK FOR YOU
Instagram chases YouTube’s TV watch time with 90-minute uploads. Will creators get paid, though?
Heads up, Netflix and Disney: Instagram wants a piece of YouTube‘s TV watch time, too. “We’ve been hearing for a long time that people love to watch Reels together in their living rooms with their friends, so we’ve been working on a TV version of Reels,” Tessa Lyons, Instagram’s VP of Product, said in an […]
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The ice cream shop that makes money when it's cold
28 Wishes sells ice cream in Los Angeles. Below 70°F, sales fall about 20%. The weather is out of their hands. Rent isn't.
So the owners started putting about $20 a day into Kalshi weather markets, taking the cold side. The days that keep customers away now pay something back.
This is hedging. Big companies have done it for decades, buying protection against bad weather, fuel spikes and rising rates. It used to take a broker, a trading desk, and an order size no corner shop could meet.
Kalshi opens it up. Contracts on weather, fuel prices, inflation, tariffs and regulation, starting at a few dollars. Take a position on the outcome that would hurt you. If it hits, the payout softens it. If it doesn't, the contract expires and the good month was the point.
OPERATIONAL EFFICIENCY
World’s news publishers call on Meta to halt scraping clause in new Commercial Terms
WAN-IFRA asks Meta to suspend the provision for news publishers before 30 October and to negotiate a fair framework for […]
YouTube publishes study to show that creators love using AI, actually
Over the past year, YouTube has sent a clear message to its creator community: We hope you like generative AI, because you're about to see a lot more of it. Products from Google Gemini and similar platforms have been integrated throughout the YouTube experience, opening up new creative possibilities for channel owners.
YouTube's AI-forward strategy has drawn significant criticism. Creators have cried foul as LLMs have scraped videos without consent, surreptitiously upscaled existing content, and flooded YouTube with a deluge of slop. If the plan to make AI ubiquitous continues at its current pace, the complaints will only grow louder.
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MEDIA INNOVATION
How to Audit Any Page in Under 3 Minutes with SEOquake
You’re looking at a page that should be performing better, and you want answers fast. Maybe it’s a product page that slipped in rankings, a competitor’s post outranking yours, or a client page that isn’t converting. You don’t need a full site crawl to start diagnosing. SEOquake’s free Chrome extension audits any page and tells …
In Graphic Detail: What Apple’s identity block means for the ad money
MEDIA & CONTENT
Google Warns Tools On User-Generated Spam Guidance & More
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When your support agent gets it wrong, who's accountable?
Every agent handling refunds, account changes, or tickets needs three answers: what it can pick up, what it's allowed to do, and when it hands back. Join the live conversation Oct. 27, 10 a.m. PT, part of Running Agents in Customer Work. Register today, recordings included.
AUDIENCE ENGAGEMENT
Pinterest strengthens bid to media buyers with programmatic solution
Magnite is the supply-side partner for Programmatic Deals and Amazon Ads DVA+, Google Display & Video 360 and Yahoo DSP are demand-side partners.
Why publishers need to look beyond traffic and pageviews
Publishers have long known that the best strategy for traffic growth is simple: focus on what you can control. But lately, with “Google Zero” cannibalizing clicks and search behavior shifting...
PUBLISHERS PULSE
Should publishers invest in Instagram's new long-form video features?
Are you looking for more traffic for your news website? Reply to this email, and our team will show you proven ways to get social media traffic.