Can Digital PR Help Publishers Grow Traffic?

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TOP PICK FOR YOU

6 Digital PR Strategies to Boost AI Visibility

Digital PR is the single most important strategy to win in AI search. A study by Muck Rack found that 84% of AI citations come from earned media, third-party sources like editorial coverage, reviews, and forums. In AI search, third-party validation beats self-promotion. Publishing onsite content is still important, no doubt. But your AI visibility …

The post 6 Digital PR Strategies to Boost AI Visibility appeared first on Backlinko.

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OPERATIONAL EFFICIENCY

Sociable: Snapchat tries to teach brands to be funny

The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.

New Minty Shopify app integration boosts conversions with AI-aware cashback offer

AI-powered shopping platform, Minty, has launched the Minty Shopify app giving merchants enhanced ways to bridge the gap between browsing and buying. By connecting any Shopify store to Minty’s vast network of shoppers during their purchasing decisions, merchants can reach consumers at the checkout, activating cashback offers and helping reach AI-assisted and anonymous shoppers that […]

The post New Minty Shopify app integration boosts conversions with AI-aware cashback offer appeared first on Marketing Tech News.

MEDIA INNOVATION

Synthetic data specialist Ideally wants research to be used at the start of the creative process

Ideally is looking to reinvent research when serving the creative side of the industry by integrating consumer insights earlier in the creative process.

Google to auto-upgrade automatically created assets to AI Max

Google will upgrade eligible Search campaigns to AI Max from Sept. 1, enabling search term matching and text customization.

MEDIA & CONTENT

How topical authority spreads (and where it doesn’t) in ChatGPT [Study]

Can authority in one ChatGPT topic help you win another? Our study shows where topical authority carries over — and where it stops.

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AUDIENCE ENGAGEMENT

Software Giant SAP Stops Most Travel and Hiring Because of AI’s Soaring Cost

SAP says it needs to “be disciplined in how we spend.” That includes still freezing hires and travel. Unless it's to do with AI, of course.

Is your intent data being sold to your competitors?

Researchers say software vendors routinely collect customer and business data and incorporate it into commercial products.

The post Is your intent data being sold to your competitors? appeared first on MarTech.

PUBLISHERS PULSE

Can digital PR become a major traffic-growth strategy for publishers?

As publishers look for new ways to build visibility, authority, and audience.