Can Creators Help Publishers Win Bigger Audiences?

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TOP PICK FOR YOU

How creators scored for publishers at the World Cup

In today’s media business, journalists are creators and creators are journalists. This has been particularly evident during the World Cup. Publishers have sent staff to the competition in the USA,...

The post How creators scored for publishers at the World Cup appeared first on Digital Content Next.

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OPERATIONAL EFFICIENCY

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

The post How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads appeared first on AdExchanger.

Google quietly gives ground on PMax controls

The search giant’s black-box ad product has confounded media buyers for years. Now, it’s passing them the reins – sort of.

MEDIA INNOVATION

ChatGPT ads test a new model for conversational advertising

OpenAI is expanding advertising across ChatGPT, but marketers using the platform say its campaign tools remain limited compared with those available from Google and Meta. The question is not only whether OpenAI can reproduce the controls offered by established platforms. ChatGPT matches advertisements to the context of a conversation, creating different requirements for targeting, measurement, […]

The post ChatGPT ads test a new model for conversational advertising appeared first on Marketing Tech News.

Google says AI Max unlocks billions of new monetizable searches

Google says AI-driven intent matching boosts conversions, expands ad opportunities, and reshapes how advertisers reach complex queries.

MEDIA & CONTENT

The Content SEO Manager: How a brand-new role took over content marketing [Study]

We analyzed 1,000+ Content SEO Manager job listings to reveal the skills, AI expertise, and SEO trends shaping this emerging role.

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AUDIENCE ENGAGEMENT

Sociable: How to build a brand presence on Reddit in 2026

Looking to build an organic brand presence on Reddit? Follow these key steps.

ChatGPT has no clear brand leader in most categories

Semrush found only 15% of ChatGPT categories have a consistent brand leader, underscoring how difficult AI visibility is to sustain.

The post ChatGPT has no clear brand leader in most categories appeared first on MarTech.

PUBLISHERS PULSE

Should publishers work more closely with creators during major events?

As creator partnerships prove effective in expanding reach and increasing audience engagement during high-profile events.