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TOP PICK FOR YOU
Can creators drive the next wave of media subscriptions?
In the run-up to the local primaries last year, non-profit newspaper The City sought to educate its readers about processes and tactics employed by politicians in New York. They could...
The post Can creators drive the next wave of media subscriptions? appeared first on Digital Content Next.
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Investors see ANOTHER return from Masterworks (!!!!)
That’s 6 sales in 7 months. 29 all time. And the performance?
16.5%, 17.6%, and 17.8%, net annualized returns on sold works held longer than one year (See all 29 at Masterworks.com)
It’s not from stocks, private equity, or real estate… it’s from contemporary and post war art. Crazy, right?
With Masterworks, you don’t need to be a BILLIONAIRE to invest in multi-million dollar art anymore.
Historically, the segment overall has had attractive appreciation and low correlation to stocks.*
Masterworks targets works featuring legends like Banksy, Basquiat, and Picasso, identifying what they believe to have significant long-term appreciation potential, not just at the artist level but at the level of individual artworks.
As one of the largest players in the art market, with $1.3 billion invested over 500 artworks, they pass critical advantages through to their 70,000+ members to add art to their portfolios strategically.
Looking to diversify your investments in 2026?
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.
OPERATIONAL EFFICIENCY
AI drives more rational decision-making, new research shows
A study by UCD Michael Smurfit Graduate Business School has discovered people tend to see AI as more rational than human decision-making, which, according to respondents, is most influenced by emotion. What makes humans human may just be our downfall. Led by behavioural scientists, Dr Suhas Vijayakumar, Dr Yuna Yang, and Dr David DeFranza, an […]
The post AI drives more rational decision-making, new research shows appeared first on Marketing Tech News.
Future of Marketing Briefing: Memes used to be a joke. Now they’re a strategy
Last month, a U.S. Special Forces soldier was indicted for insider trading — not on stocks, but on a prediction market. He had detailed knowledge of a military operation. He bet on it. The platform where he placed those bets responded to the indictment with something close to a shrug. That shrug tells you everything […]
MEDIA INNOVATION
MEDIA & CONTENT
Yahoo uses Scout AI campaign to focus on trust in AI search
Yahoo is using the first ad campaign for Scout, its AI-powered search assistant, to focus on source transparency as AI search tools compete for user attention. Scout was launched in beta in January and is one of Yahoo’s main product priorities this year, according to Chief Marketing Officer Josh Line. The company is using the […]
The post Yahoo uses Scout AI campaign to focus on trust in AI search appeared first on Marketing Tech News.
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AUDIENCE ENGAGEMENT
How publishers rebuild audience ties as search falls
Data shows that publishers are already experiencing steep traffic losses: Business Insider is down 55% in organic search traffic since 2022, with Forbes and HuffPost close behind at roughly 50%....
The post How publishers rebuild audience ties as search falls appeared first on Digital Content Next.
PUBLISHERS PULSE