TOP PICK FOR YOU
Publishers reveal their ROI equation for digital video
As video becomes central to audience growth and brand storytelling, publishers face tough choices about investment, sponsorship, and editorial control while balancing creative ambition with commercial logic.
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Shoppers are adding to cart for the holidays
Over the next year, Roku predicts that 100% of the streaming audience will see ads. For growth marketers in 2026, CTV will remain an important “safe space” as AI creates widespread disruption in the search and social channels. Plus, easier access to self-serve CTV ad buying tools and targeting options will lead to a surge in locally-targeted streaming campaigns.
Read our guide to find out why growth marketers should make sure CTV is part of their 2026 media mix.
BUSINESS STRATEGY
Find the best newsletter advertising platform for your business. Compare top options, features, and tips to help you scale your newsletter with confidence.
AUDIENCE DEVELOPMENT
Reaching Gen Z means mastering authenticity and algorithms
Publishers are redefining their social strategies as algorithms dominate discovery.
DIGITAL TRANSFORMATION
Independent CEO Broughton urges publishers to get excited about AI
The news industry is seeing a variety of reactions to AI, from fight-or-flight to a recent report saying many journalists haven’t had the time or training to use it.
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INDUSTRY ENGAGEMENT
Journalist Events in November You Shouldn’t Miss
Heading into the busy holiday season, journalists and bloggers still have plenty of unique events to add to their calendars.