TOP PICK FOR YOU
Publishers reveal their ROI equation for digital video
As video becomes central to audience growth and brand storytelling, publishers face tough choices about investment, sponsorship, and editorial control while balancing creative ambition with commercial logic.
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Shoppers are adding to cart for the holidays
Peak streaming time continues after Black Friday on Roku, with the weekend after Thanksgiving and the weeks leading up to Christmas seeing record hours of viewing. Roku Ads Manager makes it simple to launch last-minute campaigns targeting viewers who are ready to shop during the holidays. Use first-party audience insights, segment by demographics, and advertise next to the premium ad-supported content your customers are streaming this holiday season.
Read the guide to get your CTV campaign live in time for the holiday rush.
BUSINESS STRATEGY
Find the best newsletter advertising platform for your business. Compare top options, features, and tips to help you scale your newsletter with confidence.
AUDIENCE DEVELOPMENT
Reaching Gen Z means mastering authenticity and algorithms
Publishers are redefining their social strategies as algorithms dominate discovery.
DIGITAL TRANSFORMATION
Independent CEO Broughton urges publishers to get excited about AI
The news industry is seeing a variety of reactions to AI, from fight-or-flight to a recent report saying many journalists haven’t had the time or training to use it.
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INDUSTRY ENGAGEMENT
Journalist Events in November You Shouldn’t Miss
Heading into the busy holiday season, journalists and bloggers still have plenty of unique events to add to their calendars.