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TOP PICK FOR YOU

The AI problem nobody in publishing wants to own

In 1982, General Motors closed its assembly plant in Fremont, California. The workforce there had a reputation that the man who ran the UAW’s western region later called “well earned”:...

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AI, remote work, and global hiring are reshaping HR. What does that mean for how you plan, hire, and support your team?

Oyster's 2026 HR trends report breaks down the biggest trends shaping teams this year, so you can plan with them in mind.

OPERATIONAL EFFICIENCY

3 Takeaways from the 2026 Future of Media Technology Conference

3 Takeaways from the 2026 Future of Media Technology Conference

Two weeks ago, I boarded the Eurostar from Paris to London for the Future of Media Technology Conference. For years I work closely with publishers like Le Monde, Le Parisien, Ouest-France, so I know first hand the challenges, dilemmas, and goals of French publishers. Sitting in a room media leaders from UK publishers opened my […]

For Newsletters Operating Outside the U.S., the Big Challenge is Often Figuring Out How to Get Paid

For Newsletters Operating Outside the U.S., the Big Challenge is Often Figuring Out How to Get Paid

In countries like Brazil or India, credit cards aren’t the default way to pay, and platforms don’t always support local payment methods. For many newsletter operators and publishers, adding new ways to get paid could unlock more revenue.

MEDIA INNOVATION

A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards

A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards

At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators. Now, a related feature has been spotted in the wild.

On X, creator growth platform VidIQ shared a screenshot that shows a YouTube Studio tab described as a "creator discovery" hub. The page shows analytics from the channels of other creators, including the product reviewer Sambucha.

"You can search certain channels and see their backend data: unique viewers, watch time, audience age and gender, top countries," reads the tweet. VidIQ said that YouTube has dubbed the feature Channel Search. 

Visit Tubefilter for more great stories.

YouTube expands Masthead ad eligibility to online gambling advertisers

YouTube expands Masthead ad eligibility to online gambling advertisers

Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility beyond sports betting.

MEDIA & CONTENT

AudienceProject expands partnership with Pinterest to bring independent measurement to more European markets

AudienceProject expands partnership with Pinterest to bring independent measurement to more European markets

Press release, London, United Kingdom, 5 October 2026: AudienceProject, a leading provider of independent cross-media measurement, today announces an expanded partnership with visual search and discovery platform Pinterest, building on the direct integration launched earlier this year. Advertisers and agencies across France, Italy, Spain, Sweden, Denmark, Norway and Finland can now get independent and privacy-friendly ...

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Take the prompts our creative team actually uses

The key to maintaining brand quality at scale? Mastering how to communicate with AI models and embedding them into your creative strategy.

Join our honest discussion with Ari Murray, Chief Digital Officer at Salt and Stone, and get 5 tips for expert LLM prompting with ready to run prompts.

AUDIENCE ENGAGEMENT

It’s not all about a viral splash: podcasts build relationships over time

It’s not all about a viral splash: podcasts build relationships over time

A podcast can generate viral moments but also give listeners a reason to return when the next episode lands, says Amadi Tagoe, Senior Vice President, MikeWorldWide...

Google Reveals The UGC Fresh Data Program

Google Reveals The UGC Fresh Data Program

Google has announced its UGC Fresh Data Program, which Google says "is an initiative designed to help platforms display fresh, high quality, and authentic user-generated content (UGC) across various features on Search." Basically, it seems like an API UCG sites like Reddit can use to push content to Google Search faster.

PUBLISHERS PULSE

Are publishers getting the full value from their AI investments?

AI tools may deliver limited results when staff lack clear authority and accountability.

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