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The AI problem nobody in publishing wants to own
In 1982, General Motors closed its assembly plant in Fremont, California. The workforce there had a reputation that the man who ran the UAW’s western region later called “well earned”:...
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Which HR trends will shape your team in 2026?
AI, remote work, and global hiring are reshaping HR. What does that mean for how you plan, hire, and support your team?
Oyster's 2026 HR trends report breaks down the biggest trends shaping teams this year, so you can plan with them in mind.
OPERATIONAL EFFICIENCY

3 Takeaways from the 2026 Future of Media Technology Conference
Two weeks ago, I boarded the Eurostar from Paris to London for the Future of Media Technology Conference. For years I work closely with publishers like Le Monde, Le Parisien, Ouest-France, so I know first hand the challenges, dilemmas, and goals of French publishers. Sitting in a room media leaders from UK publishers opened my […]

For Newsletters Operating Outside the U.S., the Big Challenge is Often Figuring Out How to Get Paid
MEDIA INNOVATION

A YouTube test brought creator analytics directly into brands’ YouTube Studio dashboards
At its annual Made On presentation, YouTube announced several tools that help brands forge partnerships with creators. Now, a related feature has been spotted in the wild.
On X, creator growth platform VidIQ shared a screenshot that shows a YouTube Studio tab described as a "creator discovery" hub. The page shows analytics from the channels of other creators, including the product reviewer Sambucha.
"You can search certain channels and see their backend data: unique viewers, watch time, audience age and gender, top countries," reads the tweet. VidIQ said that YouTube has dubbed the feature Channel Search.
Visit Tubefilter for more great stories.

YouTube expands Masthead ad eligibility to online gambling advertisers
MEDIA & CONTENT

AudienceProject expands partnership with Pinterest to bring independent measurement to more European markets
Press release, London, United Kingdom, 5 October 2026: AudienceProject, a leading provider of independent cross-media measurement, today announces an expanded partnership with visual search and discovery platform Pinterest, building on the direct integration launched earlier this year. Advertisers and agencies across France, Italy, Spain, Sweden, Denmark, Norway and Finland can now get independent and privacy-friendly ...
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Take the prompts our creative team actually uses
The key to maintaining brand quality at scale? Mastering how to communicate with AI models and embedding them into your creative strategy.
Join our honest discussion with Ari Murray, Chief Digital Officer at Salt and Stone, and get 5 tips for expert LLM prompting with ready to run prompts.
AUDIENCE ENGAGEMENT

It’s not all about a viral splash: podcasts build relationships over time
A podcast can generate viral moments but also give listeners a reason to return when the next episode lands, says Amadi Tagoe, Senior Vice President, MikeWorldWide...

Google Reveals The UGC Fresh Data Program
PUBLISHERS PULSE


