Are Publishers Ready for the Next Era of Discovery?

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TOP PICK FOR YOU

Preparing for the next era of discovery

For decades, publishers have adapted as new technologies and platforms reshaped the path between content and audiences online. Search changed how information was found, social media influenced how it spread,...

The post Preparing for the next era of discovery appeared first on Digital Content Next.

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Attio is the AI CRM for high-growth teams.

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Run deep web research on prospects. Update your pipeline as you work. Find customers and draft outreach emails. Powered by Universal Context, Attio's intelligence layer, Attio searches, updates, and creates across your data to accelerate your workflow.

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OPERATIONAL EFFICIENCY

Headline formats and Google Discover: What 3.4 million articles reveal

This Google Discover study separates format from editorial context, showing why simple headline rewrites rarely deliver measurable lift.

Taboola expands DeeperDive into an ad network for AI apps and agents

The company sees a larger opportunity in powering advertising across conversational experiences.

MEDIA INNOVATION

How to Develop a Strong Go-to-Market Strategy

Many professionals view a go-to-market (GTM) strategy as merely a launch plan, but it represents so much more. It’s an important framework for determining how a company deploys its resources to generate revenue, whether that means acquiring new customers or improving ROI. Companies that treat the GTM strategy as a one-time exercise put themselves at […]

The post How to Develop a Strong Go-to-Market Strategy appeared first on Marketing Tech News.

What new AI search data reveals about visibility and trust

Consumers are validating information across more platforms before making decisions. New findings show where AI systems look for authority.

MEDIA & CONTENT

Law firm PPC: How to optimize for signed cases instead of leads

Learn how to identify leaks between the ad click and signed retainer, and make smarter budget decisions based on case outcomes.

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No theory. No slides. Just pipeline.

Most founders know their product. Few know how to get it in front of the right people. In this hands-on session, Clay + HubSpot for Startups walk you through ICP definition, prospect list enrichment, and AI-personalized outreach. You launch your first sequence before the session ends. June 18. 11am ET / 4pm GMT.

AUDIENCE ENGAGEMENT

AI disclosure labels don’t hurt ad performance: Here’s what the numbers say

As laws requiring AI use in ads to be disclosed become more common, there are questions surrounding the impact on the marketing industry.

How AI is moving more ad production in-house

Some global companies are expanding AI ad production in-house, while analysts say agencies continue to provide strategy, creative direction, and specialist support. Executives from Kimberly-Clark, Catalyst Brands, and Target India told Reuters that their teams in India are using AI across parts of the marketing process. These include creating product images and videos, choosing influencers, […]

The post How AI is moving more ad production in-house appeared first on Marketing Tech News.

PUBLISHERS PULSE

Is the way people discover content changing faster than publishers can adapt?

As AI, new platforms, and shifting audience behaviors reshape how readers find news and information.