Are Publishers Missing a Major Revenue Opportunity?

Content licensing is a revenue channel where third-party demand has outpaced publishers’ ability to commercialize it. While many publishers engage in licensing, fewer treat it as a dedicated business with...

The post Content licensing: the revenue gap worth closing appeared first on Digital Content Next.

Have you ever walked through Times Square and thought, Wouldn’t it be cool if these giant billboard ads could be produced by AI? This doesn’t seem like a universal experience. But for CDP Hightouch, apparently, this question was top of mind. In June, Hightouch launched a one-day Times Square activation to showcase ads that its […]

The post How HelloFresh Brought AI Creative To Times Square appeared first on AdExchanger.

Many are partnering with creators to help drive seasonal campaigns, support product launches and, in some cases, even help develop products

Fashion ecommerce is under pressure from slower growth, high return rates, rising acquisition costs, and low online conversion, according to a 2026 intelligence report by DRESSX. The report examines AI try-on ecommerce conversion as online apparel return rates remain at 30% to 40% and average ecommerce conversion rates sit at 1.65%. Online fashion conversion remains […]

The post AI try-on linked to higher ecommerce conversion appeared first on Marketing Tech News.

Keyword mapping is an SEO technique for assigning target terms to the corresponding pages on your site.

Content opportunities for corporate, distribution and store staff span newsletters, social media, branded content, product storytelling and more.

Reviewing AI output for plausibility isn't enough. Here's a simple structure you can apply to protect yourself from "hallucinations."

The post Why your AI-review process is going to fail appeared first on MarTech.