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TOP PICK FOR YOU
Microsoft Ads can track more of the sales your browser tag misses
Microsoft opens its direct sales-data connection, with duplicate counting and consent settings to check.
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Stop losing deals in between meetings.
Aligned is changing how B2B teams run their most important deals.
Most reps guess where a deal really stands. They forecast on a gut feeling and the buyer’s word vs what's actually happening. Then they realize the deal slipped through only after it's too late. Aligned surfaces what buyers are actually doing inside every deal: the risks, the openings, and the exact next step to keep things moving.
Start increasing your close rates and stand up your first deal room in minutes.
OPERATIONAL EFFICIENCY
How to Build a Win-Back Subscriber Journey That Runs Itself
For most audience teams, win-back is a once-a-year project. Someone pulls the inactive list, writes a “we miss you” email, sends it to everyone, and moves on until next year.…
A critical flaw affecting 70% of all websites has the cybersecurity world panicked
Details have been published of a critical flaw in the programming language PHP, which is the backbone of more than 70% of all websites. Left unfixed, the flaw would allow hackers to easily take over and compromise millions of websites and the information held on their servers. In response, multiple European governments and operators including the Port of Rotterdam have […]
MEDIA INNOVATION
When Is It Time to Try Something New? Here’s How Six Newsletter Writers Took the Leap
Why publishers need to look beyond traffic and pageviews
Publishers have long known that the best strategy for traffic growth is simple: focus on what you can control. But lately, with “Google Zero” cannibalizing clicks and search behavior shifting...
MEDIA & CONTENT
Reddit wants you to log in as traffic from search keeps shrinking
Tests start outside the U.S., while Reddit weighs how much visitors can see without an account.
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Popsmith’s Investment Round Won’t Be Open Long
Where does a popcorn brand go after $20M in lifetime revenue? For Popsmith, it’s a projected $9M in 2026, up about 73% from 2025, and a nationwide launch in Williams Sonoma stores this holiday season. Own part of it before the raise closes.
AUDIENCE ENGAGEMENT
Warner Bros. chases ‘Cat in the Hat’ across Amazon’s ad ecosystem
“Open to Fun” features a mobile minigame, an Alexa integration and placement across Twitch, Prime Video and IMDb.
7 free SEO tools to boost visibility & traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
PUBLISHERS PULSE
Is browser-based conversion tracking enough for publishers today?
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